Senior Marketing Operations Specialist (m/f/d)

Marketing Operations & Process Excellence: You analyze, standardize and optimize our marketing processes and develop efficient workflows, clear responsibilities and scalable operations for Group Brand & Marketing together with the teams involved. AI, Automation & Digitalization: You identify concrete efficiency and automation potentials and develop innovative solutions – from digital workflows to AI-based applications and AI agents. You will accompany the topics from the first idea through piloting and testing to the successful implementation and use in everyday work. Systems, Platforms & IT Interface: You enter and develop central marketing systems, tools and platforms and act as a central interface between Group Brand & Marketing, Group IT and other relevant departments. You translate technical requirements into technical requirements and accompany their implementation. Governance, Quality & Vendor Management: You ensure transparent and audit-compliant processes, accompany internal and external audits and is responsible for coordinating software licenses, contracts and external technology and service partners. Digital Workplace & Marketing Services: You develop central platforms such as our SharePoint and Brand Hub structurally and functionally, support internal GBM communication and coordinate selected operational marketing services. Crossfunctional Projects & Continuous Improvement: You take responsibility in selected cross-departmental projects focusing on process optimization, digitization, system integration, AI and automation and continuously developing our marketing operations. Commercial & Administrative Operations: You coordinate central commercial and administrative processes within Group Brand & Marketing – from consolidating and coordinating project, service provider and travel cost accounting to central travel coordination. Ensure efficient processes and clear interfaces with finance and controlling and continuously identify potentials to simplify, digitize and automate these processes

You have a successfully completed training or study in the field of business informatics, business management, marketing, digital management or a comparable qualification. You bring several years of relevant professional experience in marketing operations, process management, digital operations, project management or a comparable interface function. You have a strong understanding of processes, systems and digital workflows and are delighted to analyze, structure and measurably improve complex processes. AI and automation are more than Buzzwords for you: You are actively engaged in new technologies and have ideally already developed or implemented AI, automation or digitalization use cases. You have experience with modern collaboration, workflow and platform solutions; Knowledge of Microsoft SharePoint as well as other marketing, project or automation tools are beneficial. You can understand, structure requirements from the business and translate them into working solutions together with IT, departments or external partners. You combine analytical and conceptual thinking with a pronounced hands-on mentality and are entitled to design solutions not only, but also to implement them. You work structured, independent and solution-oriented and convince by communication strength and secure stakeholder management. You have very good knowledge of German and English in word and writing

As a family-run and growing company, we offer you a safe and crisis-proof workplace A good work-life balance through a 38.5 hours week, mobile work and 30 days holiday An attractive salary package, which is rounded off by holiday and Christmas money, a profitsharing, an employee shareholding and attractive employee discounts Individually tailored professional and personal training opportunities Your car is broken? With us you get discount on your KFZ spare parts Better on the bike? But use our attractive bike leasing offer Or rather by the train? We offer a grant to the Deutschlandticket