Manager*in Digital Strategy Corporate M&C - Media (w/m/d)

Reference code: 14225 Company: TÜV Rheinland Service GmbH

We share the enthusiasm for forward-looking solutions with over 20,000 people around the globe. At TÜV Rheinland you can contribute your knowledge independently and continue to develop in person. We are a team of highly qualified experts who face responsible challenges to enrich life with valuable achievements. And we all love what we do. If you want to bring your talents in a meaningful way, you will come to TÜV Rheinland. Let us take advantage of these diverse possibilities and make ourselves together on new goals.

The 'Manager Digital Strategy Corporate M&C - Media' is located in the area of 'Corporate Digital M&C' and is run in discipline through the 'Head of Corporate Digital M&C'. The Manager Digital Strategy Corporate M&C - Media is responsible for the development, implementation and monitoring of the global Paid Media strategy. Development of strategies in the field of paid media, primarily for the channels Search Engine Advertising (SEA), Display Advertising and Social Media Advertising (SMA) to ensure continuous traffic on the company platforms. Responsibility, elaboration and implementation of a Touchpoint comprehensive and customer-oriented media strategy (paid and owned) in cooperation with relevant stakeholders. Leading the paid media programs and developing a roadmap based on budget and growth requirements. Analysis and evaluation of media activities to ensure performance according to business requirements and objectives. Media Budget Planning and Controlling. Monitoring & weekly reporting of campaign & channel performance. Definition of relevant target groups and their segmentation, the appropriate media channels and definition of KPIs to achieve the set communication goal. Advising colleagues on the implementation of activities within the meaning of the media strategy.

English and German (C1 Advanced) High levels of creativity, communication and enforcement Self-employed, solution- and result-oriented mode of operation Pro-active, communicative and team-oriented as well as a high degree of self-initiative and commitment Very good ability to assess risks and opportunities 3-5 years of professional experience in a related area Management of project teams and agencies Experience in agile project management with intercultural project teams

Training offers - from coaching and mentoring programs to the 'Women ́s Network'. Employee talks - Regular exchange at eye level. Well insured - accident insurance, occupational disability insurance, discounted insurance. Health protection measures - occupational sports groups, seminars, precautionary measures and more. Benefits - discounts for employees, e.g. in the sports studio or when buying a car. JOBV1_EN