Head of Marketing (m/f/d)

You take over the strategic and operational leadership of the marketing area and develop innovative concepts to strengthen the brand presence of our car homes You are responsible for the planning, implementation and control of all marketing measures - from digital campaigns to classic promotions, social media to web development. Operational management of the daily business You pack in, give clear direction and ensure smooth implementation in all channels. You analyze market trends and make recommendations for communication and positioning. You control all relevant stakeholders (agers, service providers) and ensure optimal cooperation. Further development of the marketing mix (Digital & Print/Offline), adapted to target groups, locations and brand requirements. You report directly to the Executive Board and support the corporate strategy(s) with targeted marketing impulses.

Multiannual professional and leadership experience in a marketing management function (B2C/B2B), ideally with multi-location/multi-brand environment Successfully completed studies in marketing, communication, economics or comparable qualifications. Strong in strategy and implementation: You think entrepreneurial, priority clean and bring things to the goal Automotive background very helpful (e.g. experience in automotive trade or in automotive-close structures) Very good knowledge of digital marketing (e.g. SEO/SEA, Paid Social, Content, Tracking) and understanding of cross-channel campaign management Analytical thinking, creativity and a high solution competence. Hands-On mentality. We are looking for a leadership who lives the service idea for our car homes and has both the operational and the strategic part in mind. Embossed communication skills and team spirit. Self-employed, structured and targeted working methods. High affinity for current trends and enthusiasm for innovation in mobility.

An innovative Academy for your professional and personal development Safe workplace in a powerful, growing family business Collaborative working atmosphere with flat hierarchies and short decision paths Versatile tasks with free space for initiative and ideas for improvement Compensation and attractive additional services Cars – also for private use Multi-site events, corporate benefits, corporate fitness, bike leasing, etc. .