Head of Digital Marketing (m/f/d)

Purpose is not a bullshit with us, but we work value-oriented: our goal is long-term sustainability – not profit maximization. Not origin, but performance decides on your further development. Inclusion is an integral part of our value chain: This means lived inclusion of people with disabilities in our company and in 15 workshops in the region.

Impressed growth orientation, investment in new technologies and space, testing and implementing new ideas – in a secure environment. Clear responsibilities incl. Target conflicts in a dynamic environment and a clear focus in the sense of the company privileges. You are measured by whether our solutions actually arrive in practice and not clicks. Short decision-making paths as well as free spaces and expected independence for your professional and personal development and effectiveness. Sensuality of your work products and services that really help people in healthcare. Our corporate culture lives from presence, so we are on site at least 4 days a week. Time for a thorough incorporation: Structured onboarding, mentoring assistance. A value-supported corporate culture in which performance is as important as cohesion and teamwork.

At least 7 years of relevant professional experience in the field of digital marketing, of which at least 3 years with a team's disciplinary leadership. A detectable track record in content or platform marketing as well as in digital omnichannel marketing – each with measurable impact on sales growth. Detectional success in terms of growth, range, brand awareness and target group loyalty. Experience with B2B marketing, subscription models, audience development and content marketing as well as with CMS, CRM and AI systems. Interest in medical topics and the German health system.

Digital Marketing: You have the overall responsibility for implementing digital marketing and promoting our wound dressings as well as digital products, so that our products are understood and used where You are needed. You translate corporate and growth goals into scalable, measurable digital marketing strategies and measures with end-to-end overtime. Leadership: You take over the professional and disciplinary leadership and further development of the Digital Marketing Team. Marketing campaigns: You control the digital marketing of our wound dressings/digital products across all relevant channels and develop them with a focus on efficiency, building and strengthening the digital brand awareness. Customer-centred marketing: You are consistent with the needs of the target group. You listen to, understand, put around and always apply the customer perspective. You work through the design, optimization and orchestration of the digital customer journey along complex decision-making processes. The strategic development and integration of marketing technology landscape (e.g. CRM, Marketing Automation, Analytics, Tracking,KI tools) for data-based decision-making is also yours. Teamwork: You work closely with the internal interfaces and control, coordinate external agencies and service providers. .