Team Lead CRM (m/f/d)

Do you love personalizing customer experiences, controlling data-driven campaigns and want to further develop the customer loyalty of a strong brand? Then you're right with us! As a Team Lead CRM (m/w/d) at BLUME2000, you contribute a significant part to how people interact with our brand across the market. You take responsibility for our CRM, develop innovative campaigns and continue to expand our Loyalty program to inspire our customers again and again.

You are responsible for operating as well as strategic CRM management and will continue to control and develop our campaign management – including automation, segmentation and personalization. You run the CRM team both professionally and disciplinaryly and create a motivating, powerful environment. You work closely with shop management, performance marketing, brand marketing, IT as well as category management and shape cross-channel CRM experiences. You take responsibility in the day-to-day business, actively engage yourself and implement key projects that measurably improve our customer journey. You drive data-driven processes and the use of technical possibilities (e.g. DWH, CRM systems). You will ensure the further development and scaling of our Loyalty program BLUMECARD – with a focus on customer value enhancement, repurchase rate and omnichannel firm.

You bring a completed study – ideally focusing on CRM, marketing or data management. You have extensive experience in CRM systems – ideally Emarsys – and want to actively develop our systems. You have ideally already gained first leadership experience in the CRM, Campaign Management or Loyalty environment. (customer) data and technology inspire you: Whether data warehouse, automation or personalization – you think analytically and trade data-based. You are strong in communication, team-ready and an organizational talent that keeps an overview even in dynamic situations. Self-contained, structured and solution-oriented work completes your profile. You have certain knowledge of German in word and writing (min. C1 to GER).

A home office day per week, flexible working hours for your work-life balance as well as a working environment where team spirit is lived and we support each other to achieve our goals. Culinary extras: Free breakfast and a complimentary lunch in our “EssBar” at the Office in Norderstedt. Modern workplaces, co-working spaces and innovative, green meeting rooms. Design space: Flat hierarchies, open corporate culture and exciting projects. Flowery benefits: 20% employee discount + regular seasonal cut flowers, plants and decorative items for your home. A Wellpass membership for your health and well-being and attractive discounts through the Corporate Benefits platform. .