Senior Manager - Data-Driven Marketing Planning & Analytics (m/f/d)

Welcome to Allianz

In the Marketing Excellence team, we are actively driving forward the data-driven transformation of marketing with Allianz customer and market. We act as a central interface between brand strategy, data analysis and media controlling and create synergies between marketing and sales teams. Our goal: Positioning Allianz as a brand measurable and sustainable successfully. With data-based insights, consistent reporting and efficient processes, we enable a transparent and structured control along the entire funnel - from brand marketing to Loyalty measures. Become part of our team and actively shape the future of data-driven marketing in the German market!

Senior Manager - Data-Driven Marketing Planning & Analytics (m/w/d) Data Analysis & Reporting: You take responsibility for the analysis and presentation of marketing and financial data to enable data-driven decisions and continuously optimize marketing performance. You implement reporting requirements of the stakeholders in clear specifications for our media agency and thus consistently promote the improvement of media quality and campaign efficiency. Cross-functional consulting: You work closely with product suppliers, sales teams and marketing areas to develop and implement data-based measures. You can create synergies and make a measurable contribution to optimizing the entire funnel. Full Funnel Planning Processes: You develop and implement structured planning processes for marketing and sales measures. In doing so, you coordinate teams, tune with the divisions and monitor measures to ensure transparency and achievement of goals. Media Dashboards & AI optimization: You drive forward the development and monitoring of relevant data along the Funnel. You can measure the performance of marketing measures and use AI shots to make media campaigns more efficient and effective. Visual communication: You create convincing marketing and strategy decks that make complex insights clear and visually appealing for internal stakeholders, saving and top management. Brand understanding: You understand that the Allianz brand is to be integrated into all measures consistently and actively contributes to the uniform brand positioning in the German market.

Senior Manager - Data Driven Marketing Planning & Analytics (m/w/d) You have a degree in Business Administration, Marketing, Business Informatics or a comparable subject with a strong analytical focus. You bring multi-year experience in marketing controlling, MarTech and data-driven marketing and are ready to actively contribute your expertise. You are versed in handling AI tools for media planning as well as analysis tools for processing large amounts of data (e.g. Excel, Tableau, Power BI). You have profound knowledge in the definition and analysis of media KPIs as well as in the optimization of media campaigns and reporting processes. You are able to prepare complex data and insights in a comprehensible and visually appealing manner and to present them with conviction. You have excellent knowledge of German and English in word and writing. Interest in developing your knowledge in using new technologies such as Artificial Intelligence or Internal ChatGPT.

Our highlights for you Health & well-being: An occupational health insurance, sports and health services and prevention measures lay the foundation for physical and mental health. Remuneration: Special tariff payments, occupational pensions, asset-effective benefits and employee shares make the remuneration particularly attractive. Employees are also involved in company success. Time & Flexibility: With our model ''New Work'' you can better arrange work and private life. We work flexibly, hybrid, mobile and on site. Career development: We create a personal development plan together and enable us to gain cross-functional and cross-border experience.

A complete overview of what makes us attractive as an employer can be found at careers.allianz.com/benefits.

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