Dachser SE | Germany | Kempten | Permanent position | Full time / Home office | Published since: 27.02.2025 on stepstone.de
Division Head (m/w/d) Campaign und Content Creation
Job ID 3451 / Full-time/ part-time: Full-time / Job Category: Marketing / Limited/Unlimited: Unlimited
"Logistics is people business" - this guiding principle makes it clear that employees for DACHSER are the key factor for corporate success. Together with around 34,000 people, we are pursuing the mission of creating the world's most intelligent combination and integration of logistical network competencies and thus optimizing the logistics balance of our customers. Design the logistics of tomorrow with us.
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Job ID 3451 / Full-time/ part-time: Full-time / Job Category: Marketing / Limited/Unlimited: Unlimited
''Logistics is people business'' - this guideline makes it clear that employees for DACHSER are the key factor for corporate success. Together with around 34,000 people, we are pursuing the mission of creating the world's most intelligent combination and integration of logistical network competencies and thus optimizing the logistics balance of our customers. Design the logistics of tomorrow with us.
Control and optimization of the global “campaign portfolio” taking into account market requirements and RoI, in cooperation with the network of regional and local communication managers. End-to-end management of multi-channel B2B campaigns based on practice-proven experience and guidance of the team, from idea finding to “Content Planning & Creation” to “Performance Monitoring”. Creative management of the “Content Strategy” and responsibility for the creation of high-quality, competitively challenged content by internal competence teams and agencies in line with corporate and brand goals. Scaling content production by using new technologies such as AI, agency support and decentralizing tasks in the global network. Building and targeted development of CRM competencies, from segmentation, personalization to “Marketing Automation” and “Lead Nuturing” to flank sales success. Global Stakeholder Management at “Senior (Sales) Management” and Operational Level to play the Customer Journey as best as possible together with the experts for “Brand & Touchpoint Excellence”. Responsibility and development of a powerful global team of campaign managers, content creators and CRM specialists. Introducing best practices, trends and technologies to continuously develop themes and team.
Complete studies of business management, marketing management, communication/media sciences or in a related area. Outstanding leadership experience, including several years of experience in leadership of executives. Detectable successes in the cross-channel B2B/customer communication. Funded knowledge in the areas of campaigns, CRM and content marketing, from idea discovery to performance management. Strategy competence and conceptual strength combined with targeted drive for sustainable change. Embossed feel for market opportunities, time-to-market and operational efficiency. Engaged and practice-oriented personality, which overcomes challenges, accelerates processes and takes its own organization in learning. Agile and global thinking. Agency experience (e.g. creative/content marketing) strongly preferred. German and English knowledge in word and writing.
Possibility of mobile work, modern, hybrid working environment and flexible working hours (direct time regulation, working time account) Continuously growing family business, diverse tasks in one of the future sectors Comprehensive onboarding program and career planning (DACHSER Academy) Fitness and Sports Services, Private Health Management Numerous discounts on leisure activities, events and online shops through our Corporate Benefits Platform Possibility of the service bike via Company Bike
Sebastian Fuess HR Business Partner CSH & Corporate Marketing Kempten, Head Office, DACHSER SE
At DACHSER all people are welcome. Diversity and equal opportunities are an integral part of our corporate culture. The uniqueness of each individual, and thus the diversity of our teams, we understand as the driving force of our daily work and innovations - because: Logistics is People Business. We look forward to seeing you. .
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Contact
![]() | Dachser SE | |
41460 Kempten | ||
Germany | ||
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The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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