Digital Marketing Analyst (m/w/d)

The DeutschlandCard is one of Germany's largest commerce media platforms and combines consumers, brands and trade in a new way: directly, data-based and highly efficient. With more than 16 million users, the DeutschlandCard enables both onsite and offsite highly personalized D2C campaigns - ideal for brands from the FMCG industry that want to increase reach, sales and awareness through direct customer communication. The platform offers unique insights into the actual purchasing behaviour of consumers through a comprehensive preferential database as well as innovative features such as the Kassenbon scanner. This enables advertisers to benefit from an extremely precise target audience approach and can direct and evaluate tailor-made offers directly and across retailers. The DeutschlandCard thus offers a unique solution that effectively brings together brands and consumers and makes marketing measurable and intelligent. Do you want to work on the data strategy of the DeutschlandCard? Then you are right with us - we are looking for a digital marketing analyst (m/w/d) with heart blood, first terminated until 30.06.2027.

You advise colleagues:inside and B2B customers:in the Data Driven online marketing to maximize campaign success Create Value from data - You work on the data strategy of the DeutschlandCard, identify profitable use cases and implement them You analyze and advertise online marketing campaigns (SEO, SEA, Social Media, Offsite campaigns, etc.) You analyze our web and app marketing data (e.g. Mapp, Appsflyer), including Attribution, Retention and In-App Events You develop and care for our dashboards and reports (e.g. with Tableau) You work closely with our Performance Marketing, Campaign Management and Data Engineering departments Using machine learning models and tools like Python, you get the maximum from data-based processes You create decision templates and present analysis results both internally and externally at B2B-Kund:innen

You have completed your studies with an analytical focus (e.g. Statistics, VWL/BWL, Business Informatics, Business Mathematics) You bring 1-3 years of professional experience in the field of frontend tracking analytics, machine learning, data analytics and analytical CRM You have experience in the application of analytical methods to optimize direct marketing activities You have already gained experience in the use of common analysis and statistics tools (R, Python), especially in handling large amounts of data You bring good knowledge in SQL and at least one programming language You are interested in the application of data visualization tools (Power BI or Tableau) You have a good understanding of customer needs and work quickly in complex issues Communication strength and safe occurrence as well as a high degree of self-initiative characterize you Very good knowledge of German and English complete your profile

Interesting tasks with high degrees of freedom and a lot of self-responsibility Participation in the further development of the digital strategy of the DeutschlandCard Short decision paths due to open communication culture Work in the modern open-space office Flexible working hours and mobile work 30 days off Bertelsmann as a corporate mother who promotes innovation and provides continuity Our Bertelsmann University and more than 8,000 freely available e-learnings Extensive social benefits of the Bertelsmann Group such as funded canteens, health offers and divisional profit participation Open and active team culture with regular events such as our monthly get-together, Christmas celebration and much more Become part of the DeutschlandCard team now! We offer you: large decision-making spaces, a state-of-the-art work environment, a strong team focus and great cohesion, as well as the opportunity to actively advance the digitization of our platform. #teamdeutschlandcard Would you like to join us as a Digital Marketing Analyst (m/w/d)? Then let us talk about how we can move together. Your online application documents are the first step. We are pleased to receive applications from people who contribute to the diversity of our company.

For more information please visit our website: https://www.deutschlandcard.com

Your data is important to us: DeutschlandCard GmbH, Neumarkter Straße 28 in 81673 Munich, is responsible for the data protection of your application. 6 (1) b GDPR / § 26 (1) 1 BDSG. The storage time in Germany is 6 months, starting with the completion of the setting process. You can reach the data protection officer of DeutschlandCard GmbH under the above mentioned postal address or at datenschutz@deutschlandcard.de. For more information on data protection and your rights, please visit: https://jobsearch.createyourowncareer.com/content/Privacy-Policy/?locale=de_EN

Company: DeutschlandCard GmbH Country: Germany Region: Bavaria City: Munich Postal code: 81673 Job ID: 279753 JOBV1_EN