Content & Campaign Specialist – Haufe X360 (m/f/d)

You develop creative, data-based content and campaign strategies that communicate the added value of our ERP solution in a targeted manner. With AI-based content production and cross-channel campaigns, you accompany our target groups along the entire customer journey. Content strategy & creation – You develop high-quality, target-group-specific content (Whitepaper, Case Studies, blog articles, social media, landing pages, video scripts, etc.), which clearly and effectively communicates the added value of Haufe X360 AI-based content production – You use AI tools (e.g. ChatGPT, Jasper, Midjourney, etc.) for efficient, scalable and high-quality content creation and optimization Campaign Management – You plan, control and optimise integrated B2B marketing campaigns across all relevant channels (SEO/SEA, e-mail, LinkedIn, webinar, events) – from conception to success measurement Value-added Communication – You translate technical product features into clear business values and develop target-group-specific messaging frameworks for different industries, roles and decision-making levels (C-Level, IT, Finance, Operations) Persona- & Market Understanding – You continuously analyze target groups, market trends and competitive positioning and thereby accurately guide content and campaign strategies Performance & Optimization – You measure, analyze and optimise the performance of your campaigns using relevant KPIs (leads, conversion advice, commitment, pipeline contribution) and guides proactive measures to continuously improve your campaign Cross-functional cooperation – You work closely with Sales, Product Management and the entire marketing team to seamlessly integrate campaigns into the overall strategy

Must-haves Multiannual experience in B2B marketing, ideally in the SaaS or ERP environment Detectional experience in the design and implementation of integrated content campaigns Secure, experienced handling of AI-based content tools and a strong understanding of their strategic use Excellent sense of language, storytelling and targeted communication – in German (min. C1) and English (min. C1) Analytical thinking and experience in data-driven campaign management Nice-to-have Knowledge of ERP/cloud environment or understanding of medium-sized business processes Experience with marketing automation tools (e.g. HubSpot, Marketo, Salesforce Marketing Cloud) Basic knowledge of SEO/SEA and content distribution strategies

We value V ielfalt and are convinced that employees bring different perspectives and strengths to us with various backgrounds. Therefore we welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age as well as sexual orientation and identity. As a signator of the Charter of Diversity, we are committed to diversity, tolerance, fairness and appreciation. .