Category Development Manager Energy & Tea (m/f/d)

The position: The Category Manager ENERGY & TEA (m/w/d) is responsible for the overall strategy of the ENERGY & TEA category across all brands and drives the commercial category agenda together with the middle and top management. He/she acts as a trusted advisor, ensures the growth of the category and builds up competencies for category development to support the growth of PepsiCo. He/she provides customer teams and customers with insights and recommendations to accelerate the growth of the ENERGY & TEA category at PepsiCo and thus contributes to increasing PepsiCo revenue. The place was posted internally for two weeks until 14.04.2026 Role as a consultant for customers (extern) • Step up as a trusted customer advisor and develops and secures short and long-term growth plans together with the middle and upper management.• Guides the category agenda for all ENERGY & TEA brands and works with partners in store projects.• Promotes the development of a clear category vision for the entire ENERGY & TEA category and PepsiCo distribution channels.• Brings an innovative retail position and develops convincing sales arguments based on customer and market data and implemented in insights about buyers and consumers.• Initiates and manages category management projects with customers to unlock growth opportunities and achieve measurable results – by improving the range, shelf presentation and advertising effectiveness – and at the same time provides usable insights for demand acceleration (DX) and sales.• Works directly with customers or through sales partners to present category plans, reviews and growth opportunities.• Provides a significant contribution to the preparation of national T2T meetings with the customer management. Category expert (internal) • As a trusted customer advisor, Fung develops and secures short and long-term growth plans together with the middle and upper management. • Guides the category agenda for all ENERGY & TEA brands and works with partners in store projects. • Promotes the development of a clear category vision for the ENERGY & TEA category and PepsiCo distribution channels. • Brings an innovative retail position and develops convincing sales arguments based on customer and market data and implemented in insights about buyers and consumers. • Initiates and guides category management projects with customers to unlock growth opportunities and achieve measurable results – by improving the range, shelf presentation and advertising effectiveness – and at the same time provides usable insights for demand accelerator (DX) and sales. • Works directly with customers or through sales partners to present category plans, reviews and growth opportunities • Makes a significant contribution to the preparation of national T2T meetings with the customer management. The position: The Category Manager ENERGY & TEA holds end-to-end responsibility for the total ENERGY & TEA category strategy across all banners, driving the commercial category agenda with mid- and senior-level management. He/She acts as a trusted advisor, ensuring category growth and building category development capabilities to support PepsiCo's growth. He/She provides customer teams and customers with insights and recommendations to accelerate growth of PepsiCo's ENERGY & TEA category and, in doing so, helps drive PepsiCo sales. Category expert (internal) Serves as the internal knowledge hub and category expert for a specific category across the organization (Marketing, Sales, Commercialization, Revenue Management, Sales Finance) and for selected retailers. Embeds the end-to-end brand mindset across projects and day-to-day work, partnering closely with Account Management (Sales) and Marketing to translate Category Plans into strong Account Plans (AOP). Develops a point of view on ENERGY & TEA category shipments and forecasts to deliver national AOP, and can clearly explain key shipment drivers and drainers across retailers to mid- and senior level management. Leads the customer and channel category agenda in the short and long term, leveraging category insights derived from multiple sources (e.g., retailer, shopper, and consumer trends; Nielsen, GfK, and other relevant insight providers. Leads customer category and occasion-based projects within a multidisciplinary team. Participates in cross-functional Brand and Account Teams by identifying issues, providing high-quality insights and guidance, and supporting the development of relevant new product innovations (NPDs). Co-leads strategic decisions on innovation opportunities and implementation strategies as part of the annual planning cycle (ACP/AOP). Develops the category assortment and shelving strategy, providing clear recommendations on SKU rationalization, facings vs. variety, OOS analysis, planograms, game-planning, SRP, etc. Collaborates with Space Management to develop customer-specific plans. Expert Advisor to role Customers (external) Acts as a trusted advisor to customers, affecting and long-term growth plans with mid- and senior-level management. Leads the category agenda all ENERGY & TEA brands and partners on store projects. Drives the development of a clear category vision across PepsiCo's ENERGY & TEA category and sales channels. Brings to innovative retailer mindset, creating compelling selling stories grounded in customer and market data and translated into shopper and consumer insights. Initiates and leads category management projects with customers to unlock growth opportunities and deliver measurable results—improving assortment, shelf execution, and promotional effectiveness—while providing actionable insights to Demand Acceleration (DX) and Sales. Works directly with customers, or via sales partners, to present category plans, reviews, and growth opportunities. Serves as a key contributor to the preparation of national customer T2T Senior Management meetings.

• Higher education, preferably in Applied Economics, Business Administration or Management (as main or secondary); other educational backgrounds are also taken into account.• At least 5 years of professional experience in category management, commercial marketing, sales or a closely related function.• Languages: German and English.• Finded FMCG expertise, including deep insights into the purchasing behaviour and comprehensive knowledge of the customer and retail landscape.• characterized entrepreneurial sense with a focus on business development and sales and marketing functions; solid understanding of the requirements and drivers in finance, supply chain and external service.• Excellent MS Office knowledge.• Safe handling of Nielsen/YouGov/etc tools as well as customer portals. University degree preferred in Applied Economics, Business, or Management (as a major or minor); other educational backgrounds to be considered. ~5+ years of experience in Category Management, Trade Marketing, Sales, or a close related function. Languages: Business-fluent German and English. Strong FMCG expertise, including deep shopper insights and strong customer/retail landscape knowledge. Strong overall business acumen with a focus on business development and marketing functions; solid understanding of Finance, Supply Chain, and Field Sales needs and drivers. Excellent MS Office skills. Strong proficiency in Nielsen/YouGov/etc. tools and customer portals. .