Product Marketing Specialist (f/m/x)

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To set the pace with our innovations and make it great. Because there are a lot of fascinating people behind every successful company. ZEISS employees work in an open and modern environment with numerous development and further training opportunities. Our culture is characterized by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together.

Today dare. Inspire tomorrow.

Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity.

Apply now! In less than 10 minutes.

The future of metrology begins at ZEISS ZEISS Industrial Quality Solution for pioneering measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring devices and so offer suitable software solutions for analysing measurement data. With a strong and broad technology and software portfolio, comprehensive expertise and a global presence, ZEISS is a preferred partner in a wide range of industries, electromobility, medical technology, additive manufacturing and aircraft construction.

coordinate and support the implementation of the go-to-market strategy for new products (hardware and software) as well as updates and upgrades with the relevant stakeholders from the respective business unit, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities

support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan

collaboration with the product and application Marketing teams as well as other members of the marketing organization to drive successful marketing campaigns

support in rolling-out global product marketing campaigns with a high customer-centric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)

create industry-leading marketing assets and campaigns with strong focus on the company's strategic customer segments to ensure application-driven communication across all product lines

upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels

work close together with the marketing colleagues, product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns

support the internal implementation of a customer-centric approach into the marketing organization

work close together with the national and international Marketing team to improve and make processes and workflows more efficient

bachelor's degree in business administration, marketing, communication, digital marketing, product marketing or related fields

first experience (a minimum of 1-2 years) in product marketing of technical products preferred with basic experience in designing and implementing product launches and customer-centric marketing campaigns

experience in successfully introduced new products in global & local B2B markets

ability to understand complex topics and technical products

basic experience in using the Adobe Creative Suite and other marketing tools preferred

good skills in creating catching content with clear messaging matching the ZEISS brand guidelines

good organizational skills with ability to handle and priority

distinctive hands-on mentality as well as self-confident independent working style

strong team spirit and open communication skills paired with creativity

business English and German fluently written and spoken

Join our team and set new standards in industrial measurement technology!

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