Senior Manager Customer Relationship Management (m/f/d)

You support the Head of CRM in implementing the CRM strategy and translate strategic priorities into concrete requirements, measures and implementation plans You take the technical responsibility for central CRM workstreams and control more complex CRM initiatives independently from the requirement to the successful introduction You shape and prioritize business requirements in close coordination with sales, marketing, IT and other interfaces and accompany their implementation from a professional perspective You coordinate testing, rollouts, change requests and release themes and ensure a high quality, user orientation and feasibility You design and develop customer journeys, campaign and engagement measures together with the relevant disciplines You support the expansion of CRM and omnichannel capabilities, such as sales, marketing, service, customer portal and selected AI-Use Cases You control external service providers and technology partners as part of defined requirements and ensure transparency about progress, risks and dependencies You actively promote user adoption, training and change actions and help to make the value contribution of CRM initiatives visible through KPIs and business cases

You have a degree in Business Administration, Marketing, Business Informatics, Communication or a comparable area You have at least 5 years relevant professional experience in CRM, customer engagement, omnichannel, campaign management, commercial excellence or digital transformation, ideally in the pharmaceutical, healthcare or consumer health sector You bring well-founded experience in the independent management and implementation of CRM initiatives, ideally in the Salesforce environment You have experience in project management, requirement management, testing, process design, rollout and user adoption You bring experience in the design and control of customer journeys, CRM campaigns or omnichannel actions You have proven experience at the interface between business and IT as well as coordination of cross-functional initiatives You have a good understanding of KPIs and Business Case creation and are interested in digital trends, automation and pragmatic AI applications You are convinced by a structured, analytical and solution-oriented way of working as well as by pronounced communication and stakeholders management skills German and English language skills in word and writing complete your profile

An open corporate culture with short voting paths and plenty of potential for your personal development Individual continuing and continuing training Flexible working time models and mobile work on up to 2 days per week (depending on the job profile) Job ticket for the RMV area Job-Bike Grant for childcare Health-promoting offers such as Wellpass and a gym for free use Numerous attractive additional benefits such as the future amount for employees, group accident insurance, supplementary pension and pension provision Granted canteen