Intern Direct Marketing (Compulsory Internship)

Life is always about becoming... In life it is about going on a journey to become the best version of our future self. As we discover new things, we face challenges, master them and grow beyond us.

Apply to Mercedes-Benz and find the area where you can develop your talents individually. You will be supported by visionary colleagues who share your pioneering spirit. Joining us means becoming part of a global team whose goal is to build the most desirable cars in the world. Together for excellence.

Number: MER00042C1 Who are we? Our Team One-to-One Marketing is designed for Mercedes-Benz Cars for the direct and individual address of our customers for digital extras, apps and software. We focus on communication via apps and vehicle systems, with targeted recommendations and individually optimized messages based on data – e.g. via the Mercedes-Benz app or directly via the software in our vehicles. We are a highly motivated team and look forward to your support and contribution to the team spirit. We work at eye level on implementable solutions with direct customer experience and measurable success. These challenges include: Create individual case-based communication for digital products, apps and software – case-related, automated or context-based

Definition of (new) customer experiences, testing of new channels and playing options

Control of channel-specific possibilities in segmentation, tracking and playout using A/B tests

Success measurement, derivation of Lessons Learned and direct application in further communication

Ensuring brand-friendly communication via Mercedes-Benz own channels

orchestration and planning of communication channels

Your goal: A quick implementation of customer-oriented and service-oriented communication. What we offer: A dynamic and innovative working environment

The opportunity to participate in exciting projects and to introduce your own ideas

Support by an experienced and motivated team

Insights into the latest trends and technologies in marketing and communication

The activity can start from September 2026 with a total duration of 6 months or shorter.

degree course in the field (digital) marketing, communication / KoWi, economy or a related subject area

Interest in digital media and technologies

Creativity and joy in the development of communication campaigns

Analytical skills and a structured working method

Secure knowledge of German and English in word and writing

You can handle communication tools (MS Teams and MS Office)

First experiences in digital/data-driven marketing desirable

First experience in international projects desirable

Please note that your internship at this site must have a prescribed mandatory share. What is important to us: As successes are achieved in our philosophy not only on our own, but on our team, we give students not only the opportunity to listen, but also, above all, to participate and keep thinking. For this reason, you should bring a strong team and communication skills as well as creativity and desire to let your ideas flow in. Additional information: We are looking forward to your online application with CV, lettering, certificates, current enrollment certificate with a specification of the semester, if necessary. Compulsory internship certificate and proof of the regular study period. Please do not forget to mark your documents as ''relevant for this application' in the online form and note the maximum file size of 5 MB. Further information on the setting criteria can be found here. Disabled and equalized applicants are welcome! The severely disabled representative (sbv-zentrale@mercedes-benz.com) is happy to support you in the application process. HR Services will be happy to help you with questions about the application process. You can reach us by email via myhrservice@mercedes-benz.com or by phone at 0711/17-99000 (Mo-Fr 10-12am & 13-15am).

Food supplements Employee handy possible Employee discounts possible Employee participation possible Staff Events Coaching Flexible working time possible Hybrid work possible Health measures Employment Mobility offers Parking space Business doctor Good connection Accessibility Child care Kantine, Café