Brand Management & Corporate Identity Expert (m/w/d)

As a world leader in filtration, MANN+HUMMEL develops solutions for automobiles, industrial applications, clean air in interior spaces and the sustainable use of water. With team spirit and open communication culture, we are constantly working on our vision 'leadership in filtration'.

Summary In this role you guide the strategic development and implementation of our global brand strategy. You monitor all brand-related activities and ensure consistency of CI and all touch points. In close cooperation with stakeholders throughout the organization, you will establish the framework conditions for brands excellence and growth. Challenge Brand Strategy: Head of development and implementation of our global brand strategy to ensure coordination with business goals and market positioning Brand Culture & Excellence: Development of a culture of brand consistency and excellence throughout the organization and promotion of brand-centric thinking at all levels Brand Positioning: Development and refinement of our brand positioning to differentiate MANN+HUMMEL in competitive markets. Responsible for the construction, management, diversification, repositioning and growth of our company brand (from the automotive industry supplier to the solution provider for clean mobility, industry, water and air) Brand Systems & standards: Responsibility of brand policies, ensuring consistency across all communication and marketing materials. Strategic development and further development of corporate identity with a strong focus on corporate design strategy and corporate communications. Facelift of our corporate design and extension/adaptation for the application in digital media, events as well as management and revision of our corporate design manual and the digital style guides Brand Research & Insights: Promoting brand perception research and implementing insights into feasible strategies to strengthen brand value Brand Analytics: Creating intuitive analysis dashboards to track brand performance indicators and market perception Brand Portfolio Management: Accompanying product and submark architecture, ensuring strategic orientation and maximizing the entire brand value Stakeholder Management: Acting as Head of Brand Management and as Brand Ambassador within MANN+HUMMEL and actively influence management Quality assurance: Establishing and maintaining high standards of brand representation across all channels and markets Brand Content Production: Management and development of ''Corporate Media', such as Annual Report, Corporate Responsibility Report, Carbon Zero Strategy Report and support of the Board and Strategy Department in the translation of the strategy in ''Visuals, Behaviour and Mindset'' Brand Team Steering: Leadership of multidisciplinary teams in providing coherent brand experiences across all customer contact points. Supporting global teams with adequate design and communication materials to build our corporate image Brand Training: Conducting CD Training and Support of the M&A Team Post Merger Activities (CI-related) Brand Communications: Support in the creation and maintenance of our strategic communication plan (internal and external) and interface to relevant internal and external stakeholders

Education: Successfully completed studies, e.g. in the field of graphic or media design, communication design, brand management or marketing, preferably with international orientation Professional experience: At least 8 years of experience in brand management, brand marketing or related areas, with proven expertise in strategic brand development. Especially in the field of corporate publishing, design, advertising or communication Expertise: Experience in the management of B2B industrial brands with global presence Experience with brand research methods and the implementation of findings in feasible strategies Expertise in brand management tools, digital brand asset management systems and marketing analysis platforms Deep knowledge of brand architecture, sub-brand strategies, positioning strategies and brand assessment (Brand Equitiy)

Language skills: Very good knowledge of German and English in word and writing Personality: Embossed Ownership Mindset Strong communication and presentation skills High implementation orientation with enthusiasm for excellent customer experiences

Diversity and inclusion are part of our DNA. We only filter by the best talent. We therefore welcome applications from all people regardless of age, gender, origin, origin, obstruction, disability or other legally protected reasons.

Our recruiting team will be happy to answer any questions about this job invitation. You can reach us at TalentAcquisitionGermany@mann-hummel.com. Please enter the job title and location of the position you are interested in in in your email. Please also note that we cannot accept applications by e-mail for data protection reasons; only use our online form.

You work with a high degree of autonomy and discretion A performance-oriented payment and extensive social benefits 35 week hours in sliding time or working time (depending on position) plus 30 days holiday Possibility of hybrid work (4 days in Ludwigsburg, 1 day mobile) - (For children under 12 years, 3 days in Ludwigsburg, 2 days mobile) Everyone has talent: Our talent management process supports you in your professional development Company's operating restaurant Occupational places in a private daycare facility in the vicinity (both U3 and U3 places) A modern occupational pension as a supplement to your statutory pension insurance Additional private health insurance (e.g. dental additional insurance) A large number of discounts in our Corporate Benefits Portal (e.g. on holiday trips, fashion, insurance, etc.) Mobility offers: grant to the Germany Ticket, JobRad-Leasing as well as e-store columns in the free car park with company-owned charging rate JOBV1_EN