Head of Social Media (m/f/d)

Live entertainment is our passion, music festivals are our core business. For 30 years: NATURE ONE, MAYDAY, Ruhr-in-Love and up to 250,000 people a year. Since 2019 we have been part of DEAG Deutsche Entertainment AG.

Social Media is not an attachment to the campaign for us. It is the place where the anticipation is created – and where our brands take place all year round, not only on three festival days.

Be part of our team!

Head of Social Media (m/w/d) Full time (40 hours/week)

As Head of Social Media, you are responsible for strategy, content, paid social and live communication. You run a team of several employees and report directly to our CMO and management. This is not an executive role: you decide on orientation, budget use and quality standards. We're following the job.

Your role in numbers Around 1.3 million. Followers across all channels – the community you develop 7 brands on 21 channels, from Instagram and TikTok to YouTube and Facebook A paid social budget in the 6-digit range per year that you are responsible A team of several employees, around 30 colleagues in the house

What you tax The social media strategy for our festival and event brands – from the platform logic to the editorial plan to the review after the event. Your team: You give orientation, set quality standards and develop work together with your employees. The Paid Social budget: You plan and manage the deployment and develop campaigns data-based. Agencies, freelancers and external partners – including timing, quality and costs.

What you take in your hand Content ideas and briefings for video, photo and live stream. You don’t have to implement any production yourself – you’re thinking that idea, brand and result fit together. Text: You write and edit for different target groups, platforms and brand voices. Influencer collaborations as well as evaluation and reporting with Meta Business Suite, Google Analytics and Sprout Social. Live communication on site: At selected events, you are where the stories arise.

You work closely with marketing, graphics, PR, booking, and event production – and you’ll find digital measures for website and newsletters.

We are not looking for a person who produces everything alone, but someone who thinks strategically, Priorities and good work.

Multiannual professional experience in social media and digital marketing – on corporate, agency or brand side. Detectable experience in developing social media strategies and leading campaigns to the outcome. Practical experience with Paid Social, in particular Meta Business Suite and Advertising Manager. Experience in the management or guidance of employees and in the control of external partners. Very good sense of text in German and the ability to meet different brand voices. Ready to be on-site during the season on about 10 event days – also in the evening, at night and at weekends.

Experience in live entertainment or in the festival industry, affinity for electronic music scene, knowledge in influencer marketing, experience with website and newsletter marketing, good English skills and a driving licence class B are of advantage.

A head-of-roll with real decision-making competence: own team, own budget, direct line of CMO and management. Work on festival brands that tens of thousands of people look forward to for months. Access to our own events – you can experience the brands you work for yourself. Office in Mülheim-Kärlich bei Koblenz 40 hours a week with sliding time and hour account, 30 days vacation and uncomplicated holiday planning. Recreational equalization or reduction of hours for multi-working and event assignments. Individual training and development opportunities. Around 30 colleagues, flat hierarchies, short paths and an open du culture.

How to Acquire Send us your CV, relevant work samples or links and your possible entry date – a few sentences, why you want to connect strategy, content, paid social and live communication with I-Motion. We don't need a formal letter.

As it goes on: We report within 3 working days. After that, you will follow a video conversation and a personal conversation with us in Mülheim-Kärlich with CMO and management.

Send your application to bewerben@i-motion.ag. Your contact person is Lava Frische, phone: +49 (0)261 – 921 584-0.

Sounds good? Then we look forward to you.

We are pleased to receive applications regardless of origin, gender, age, religion, disability or sexual identity.