Product/Project Manager Retail Media Direct Marketing (m/w/d)

For us, “Let's Go!” is not just a slogan, but an attitude. We love technology and we want to inspire. We have fun and we want to inspire. Our customers and our team. That's why we are looking for people who share this spirit with us. People with passion. You are looking forward to shaping the shopping experience of the future together with 50,000 employees throughout Europe. Strategic development and transfer of channels Newsletter and Push Notification as part of the higher-level CRM and marketing strategy to Retail Media Business End-to-end Product Responsibility for Newsletter and Push: Conception, Implementation, Testing, Analysis and Optimization Briefing, controlling and prioritizing requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers Close cooperation with content, CRM and performance marketing teams to ensure cross-channel coherence Support for segmentation and personalization strategies (e.g. by using Behavioral Data) Support for setting up and monitoring automated campaigns (e.g. welcome routes, transaction emails) Conducting A/B tests and participation in performance analyses Observing market and technology trends to further develop the tools & methods used

Complete studies in business, marketing, communication, computer science or comparable Experience in digital product management, ideally focusing on CRM, email marketing or Mobile Push Sufficient knowledge in the field of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.) First contact points with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze etc.) of advantage First experience with automation, customer journeys and personalization Trusted with web analytics tools and KPIs (e.g. Google Analytics, Tableau, Looker, Adobe Analytics) Experience in handling A/B testing tools and usability optimization Basic understanding for HTML of advantage, but no need Very good knowledge of German and English in word and writing

International teams & versatile tasks 30 days holiday & funded pensions Employee discounts & fitness cooperations Precise training & feedbacks Open corporate culture & teamwork Mobile work (50/50) JOBV1_EN