AB InBev | Germany | 28xxx Bremen | Permanent position | Full time | Published since: 31.03.2026 on stepstone.de
PerfectDraft Lead - DTC, Retail & Gastronomy
Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambitious, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois , Anheuser-Busch Bud , and Corona , and well-known favoritessuch as Beck's , Franziskaner , and Spaten . We empower you to create big, lead change, and a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. That's Who We Are: Come and OWN IT. .
* After clicking the Read more button, the original advert will open on our partner's website, where you can see the details of this vacancy and contact information. If you need a translation of this text, after returning to our website it will be prepared and you can read it by clicking the Show full translation button.
Your tasks • Your profile • What we offer
Full P&L ownership of the PerfectDraft DTC / direct-to-consumer business Development and implementation of the PerfectDraft multi-channel strategy (e-commerce, retail, gastronomy) Cross-functional collaboration with departments such as Key Account, Field Sales, Marketing, Trade Marketing, and Logistics to ensure first-class multi-channel brand integration and product availability Operational sales responsibility for the PerfectDraft direct business: Conceptualization of paid social media campaigns and performance marketing activities, implemented together with the team and delivering measurable results Acquisition of new consumers and maximization of machine sales Building new partnerships to increase consumer reach Pricing and promotion planning for the DTC platform
Completed university degree in business or a related field, or a commercial apprenticeship Experience in the digital area (eCommerce / digitalization) 3-5 years of Sales experience, ideally so in brick-and-mortar retail In-depth understanding of various acquisition channels and experience in performance marketing Fluent in English and German or English and Italian Very good IT skills, especially MS Office Strong analytical and communication skills Enthusiastic, ambitious, well-organized, and flexible in finding solutions
30 days 26 weeks of parental leave for the primary caregiver Company pension scheme – conditions vary by location Health insurance Funding Benefits: App for guided meditations, sleep programs, mental health webinars, discounted gym membership, access to financial advisors (online or in person) Focus on holistic well-being and comprehensive support for employees Learning and development opportunities Beer and company vouchers Restaurant and beer garden vouchers Oktoberfest vouchers Employee referral bonus Birth and wedding bonuses Anniversary poison
Location
 | AB InBev | |
| 28199 Bremen | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
For more information read the original ad