Content Marketing Manager (m/w/d) Focus on Conversion & Strategy We are over 15,000 colleagues. Each of us has its individual reason to work with BARMER – and every reason is important to us. But we all have one thing in common: whoever works here is committed to the health of millions of people every day: because we help to live healthier, ensure the best possible care in case of illness and support in case of precaution. With this claim we develop further. Towards a dynamic company in a digital market, with free space for new impulses and social responsibility. Our special culture makes it possible: we stand for each other, across locations, disciplines and career levels. We work together, because only together we can get the highest good of the human being and keep health thinking. Therefore: Find your reason to work with us. The written position can be exercised at one of our central BARMER locations: Berlin, Schwäbisch Gmünd, Wuppertal and approx. 30 other locations in Germany.

They design, implement and optimize content measures along a strategically oriented content strategy – always with a view to the entire customer journey and relevant touchpoints. With a secure sense of language and effect, you can write sales-strong, target-group-oriented texts as well as attractive product descriptions for landing pages, email campaigns and other digital advertising formats. Developing in close cooperation with channel-based colleagues and external service providers You can use high-quality content for various digital communication channels – AI/AI tools are targeted and efficient. On the basis of continuous performance analyses, you derive data-based measures for content optimization and thus actively contribute to conversion support. They work closely with the areas of marketing, sales and data and consistently align your work with relevant KPIs to achieve the set goals measurably.

They have a successfully completed degree in marketing, communication, media or comparable qualified training. Multiannual professional experience in creating sales-strong texts for online and advertising channels, ideally in e-commerce, in an agency or in the health field, will award you. Safe handling of common content management systems is one of your repertoire as well as a basic understanding of SEO, UX and conversion optimization. They closely follow current trends in digital communication, know the mechanisms of common social media platforms and develop target group-oriented storytelling with high impact. The work in interdisciplinary teams is familiar to you – you move safely into agile project structures and efficiently use digital tools to organize and manage your tasks.

Up to 39 days holiday We offer at least 30 days a year, from the 40. Year of life even 32. In addition, holiday money can be converted into free days. Thus, up to 37 or 39 days holiday possible per year. 38-hour week We allow our employees a good work-life balance. Sliding time model with Homeoffice possibility We enable high flexibility in the design of work. Holiday & Christmas money As a small financial syringe every year in addition to the regular monthly salary. Corporate Benefits Numerous discounts, such as mobile phone rates, travel, insurance, events and much more. Collective agreements & regular salary increase We guarantee wage equality and fair pay with fixed wage jumps by collective agreement. With this we create retention and orientation. Health services: Gympass, JobRad, 7Mind, CyberHealth, HelloBetter In addition to healthy leadership and a modern working environment, we offer innovative solutions to exercise, mental health and nutrition. Parttime We live compatibility, so every job is also possible in parttime – also leadership positions. Lifetime account Our employees can save their working hours and use them at a later stage, for example for a longer period. sabbatical To get your head free, to realize dreams or to develop yourself personally. Capital benefits and occupational pensions We pay the maximum of assets of EUR 480 per year. Individual support & training We enable individual further development and actively promote our employees, depending on the need and competence. Open culture & engagement: LGBTQIA* community, women network, father network With hospitations, communities, network events and board dialogues, we promote transparency, openness and respect for all. JOBV1_EN