Campaign Manager (m/f/d)

Bundesanzeiger Verlag GmbH is a traditional and future-oriented media company based in Cologne. As a partner of the legislation, we are the official Association of the Federal Republic of Germany for Law and Economy.

As a successful business publisher, we also offer a wide range of different media for professional audiences. We make regulatory requirements transparent and offer solutions for business and public authorities. In the course of our digital growth strategy, we are looking for free regulatory products for public evidence and registering (publication) at the next possible time, unlimited Campagenen Manager (m/w/d).

As Campaign Manager (m/w/d), you are responsible for the strategic positioning and marketing of our online product solutions in the regulatory B2B area. In addition to lead and customer generation, You also control the entire product life cycle through marketing campaigns.

Development of the strategic positioning of the product portfolio in coordination with relevant stakeholders and ensuring successful market positioning (national and international) Responsibility for the continuous development of product positioning, unique features and benefits Translation of technical product features in understandable and relevant customer benefits in close cooperation with product management Conception of market entry and go-to-market strategies for new products and for new functions of existing solutions Planning, control and implementation of integrated marketing campaigns (online and offline) to ensure consistent customer journey across all touchpoints Continuous analysis of customer and campaign behavior based on relevant KPIs (e.g. leads, click rate, conversion, profitability) and derivation of optimization measures Development and maintenance of sales and marketing documents (e.g. presentations, brochures, argumentation aids) Briefing, coordination and control of internal and external partners (e.g. content, design, agencies) Ensuring consistent, targeted and cross-channel communication of product messages

Complete training or studies in marketing, communication or business management Longer relevant professional experience in product marketing, campaign management, happy with agency background Very good knowledge of CRM systems (e.g. HubSpot) and common marketing tools German and good knowledge of English in word and writing Strategic and operational implementation competence High motivation and joy in interdisciplinary cooperation Analytical and structured thinking and safe handling of key figures Strong communication, convincing and team-oriented

Responsive and varied activities Comprehensive involvement by the team Personal training and development opportunities Modern working environment with the ability to work mobile The weekly working time is 35 hours Balanced work-life balance thanks to flexible working hours Attractive location with good ÖPNV connection and employee parking Germany ticket as well as many other benefits and extras