Content & Communications Manager (m/f/d)

For almost 70 years, the Kroschke Group has been offering its customers services for vehicle registration. In addition to the identification and special vehicle approval, these include numerous additional services such as the transfer of vehicles and the creation and safe storage of vehicle documents – always supported by smart self-developed IT solutions. In addition to our headquarters in Ahrens­burg, we connect a dense branch network across the entire federal territory, which is unique in our industry.

We not only take private persons the time-consuming process of vehicle registration, but we also support companies which have regular needs for services around the arrival, re- and departure of vehicles. These include car houses, used car boards, leasing companies, car-sharing providers, vehicle manufacturers, insurance companies and banks as well as companies with their own fleets. This makes work as diverse as challenging. The activities in our house are just as diverse: from the seller (m/w/d) in part time in one of our branches to the highly specialised IT developer (m/w/d), we have every personality in place. For our four-person in-house marketing team in Ahrensburg we are looking for a full-time (39.5 hours per week) at the next possible time CONTENT & COMMUNICATIONS MANAGER (M/W/D) for long-term reinforcement. This role deliberately offers a lot of design space: In our marketing, a lot is in motion – you don’t only support this area, but develop and actively shape it.

You’re researching relevant topics and “growing” stories from the company, around our products, processes, customer solutions and the industry, and develop targeted content for our channels. You develop, plan and implement communication and content formats as well as measures for our online and offline channels – with a focus on B2B communication. You create channel-specific texts for our digital channels and marketing materials and make sure that messaging and core messages are accurate per channel and target group. You build media contacts and co-operations, reflect these sustainably, highlight themes and first press releases. You track, analyze and evaluate the impact of our PR and content measures, derive concrete insights from this and continuously alleviate the measures. You enter our social media and community activities and encourage active dialogue with our target groups (e.g. on LinkedIn). You coordinate external service providers in your area of responsibility and work closely with them if necessary.

You have completed a degree or training in marketing, communication, media, PR or a comparable qualification. You bring relevant professional experience in marketing, content, corporate communications, social media or PR – ideally in the B2B environment. You convince with strong editorial and conceptual skills, make complex, exploratory topics understandable and prepare them according to target groups. You work independently, hands-on and structured and keep track of multiple projects. You think visibility from the start: SEO and the findability in AI-supported systems (GEO) naturally flow into content creation for you. You are technology-open and curious about AI-based work: You try new tools and workflows and you want to actively shape processes. You have the pleasure of networking with people – both internally and externally – and are open to others. Very good German knowledge (C2) and good English knowledge in word and writing

Success-oriented and future-proof environment with all the advantages of a stable family enterprise in the third generation A coexistence at eye level – feedback is not a one-way road for us The opportunity to commemorate and shape as well as space for your creativity Continuous Continuous Learning in Content and Marketing – so that you are always up-to-date in a rapidly changing technology environment Honest interest in you as a person and understanding of your living conditions – we offer for each “the right desk” 2 days home office possible per week Our numerous employee benefits (including occupational pensions, JobRad and grants for Germany tickets) A perfect transport connection and shopping around the corner