Senior Programmatic Manager, Display & Paid Social (m/f/d)

emetriq, part of Deutsche Telekom AG, offers data-driven online advertising solutions and is committed to fair data access as a fuel for innovation and diversity. With our expertise and technology expertise, we increase the precision and relevance of online advertising. As initiators of the largest collaborative data pool in Germany, we combine over 100 data and media experts. In the Magenta team, we also act as an exclusive Programmatic & Paid Social Media Agency for Deutsche Telekom. From Awareness to Performance: We develop digital media plans and control campaigns along the entire marketing funnel.

To strengthen our team, we are looking for a Senior Programmatic Manager Display & Paid Social (m/w/d) in full time in Bonn or Hamburg. In this overarching role, you work Deutsche Telekom in the private customer sector for our customers and combine operating campaign understanding with strategic consulting and a focus on performance. You review existing measures, set-ups and processes, question them critically and develop them together with the operating campaign teams at emetriq to sustainably increase conversion, efficiency and growth.

Briefing and technical coordination: You translate strategic performance targets into clear requirements for the operational teams and accompany the implementation in close professional exchange.

Overarching campaign control: You accompany performance-oriented programatic display and paid social measures across and ensure that goals, planning, operational implementation and optimization are interlocked.

Operational quality assurance: You can check set-ups, targetings, budget distributions and optimization measures and expertly assess whether the operational implementation supports the defined performance targets.

Analysis and further development: You analyze campaign results, question existing measures and processes, and develop concrete improvement approaches together with the operating campaign teams to increase efficiency, conversion and growth.

Strategic advice: You strategically advise internal stakeholders on media plans, target groups, campaign logics, budget deployment and cross-channel issues focusing on performance marketing. In doing so, you will not simply carry out existing measures and processes, but will question them constructively and develop new, more effective solutions.

Testing and Innovation: You develop new test approaches for target groups, creatives, platforms and optimization logics and, together with the campaign teams, evaluate their impact on performance, conversion, efficiency and scaling.

Cross-channel perspective: You look at Programmatic Display and Paid Social in conjunction with other channels and develop integrated recommendations along the communication and performance targets.

Presentation and stakeholder management: You prepare results and recommendations in a comprehensible way and present them safely to decision-makers:inside and internal disciplines.

Standards and Processes: You develop existing working methods, quality standards and processes and ensure that successful approaches are permanently anchored in the team.

Media expert: You have several years of experience in Programmatic Display and Paid Social and know the requirements for planning, implementing and optimising digital performance-oriented campaigns.

Operational understanding: You understand campaign setups, targeting, bidding and optimization logics in detail and can assess how the operational implementation pays for conversion, efficiency and scaling without controlling the campaigns themselves daily.

Strategic thinking: You can strategically map campaign results and operational issues into a wider context and derive sound recommendations for performance-oriented actions.

Analytical strength: You work data-based, identify relationships and translate campaign and performance data into concrete action recommendations.

Critical view: You question existing measures and processes constructively, identify potential improvements and advance their development with your own impulses.

Management and consulting skills: You can clearly formulate technical requirements, support operational teams in a targeted manner and lead different stakeholders to a common solution at eye level.

Platform understanding: You have extensive experience with relevant DSPs such as DV360, adform, TTD or Amazon DSP as well as paid social platforms such as Meta, TikTok, Snap or Pinterest and are familiar with the mechanics of performance-oriented campaign control.

Communication strength: You can communicate complex relationships in a comprehensible manner, justify recommendations in a comprehensible manner and present them safely before different contact persons.

Responsibility and organisation: You work structured, independent and with high quality standards and keep track of complex topics, priorities and stakeholders.

Language skills: Very good knowledge of German and English in word and writing complete your profile.

We at emetriq are a team of experts working with passion and expertise to develop the company and ourselves. Our values are based on trust, agility, self-organization and self-responsibility – without rigid hierarchies, with clear development possibilities. Courage for change, work at eye level and team-wide cooperation shape our culture. We are looking for people who share our motivation and enthusiasm.

Our Benefits Hybrid work: Your main location is Bonn or Hamburg: In Bonn you are on site twice a week and occasionally in Hamburg. In Hamburg you usually work once a week in the office and at least once a month in Bonn. On the other days you decide whether you work in the office or at home.

Flexible working hours: No core working hours – 9 to 5 is a possibility, but not the only

Mobility: Support through JobRad and Germany Ticket

Mental health with OpenUp: Anonymous, free support by psychologist:inside

Benefits: Personal Purchase Prices for Telekom Products and a Benefit Card without Payment

Teamspirit and events: workshops, strategy days, team evenings, sports events and joint evening beer on the roof terrace

Meals: Beverages, Screening Machine, Snacks and Roof Terrace included

Sounds like your next challenge? Then we look forward to your application and to shaping the future of the Programmatic Advertising together! !