Dual study program in Marketing (B.A.) on the virtual campus - Bäckerei Schmidt KG

Start your future in marketing together with the Bakery Schmidt KG and the IU International University (IU). In the Dual myStudium – accredited as a dual remote study – you collect your practice experience in the company and learn the theory to be 100% virtual, complemented by optional digital accompanying events.

We as Baker Schmidt have a new goal every day: to inspire our customers and guests with delicious baked goods and dishes. We only process fresh and high-quality raw materials and create products that meet the highest quality standards. The working climate is characterised by cohesion and appreciation. Continuing education and lifelong learning is part of our philosophy. As a successful and leading bakery with 33 specialist shops in the region, we are aware of social responsibility, so we invest a lot in our own young people.

Become part of our team and start with us on October 1, 2026.

At the practical partner - Bäckerei Schmidt KG: You don't have to pay tuition fees – we take care of this from the Bakery Schmidt KG for you! You expect a monthly average salary of 500 € gross You benefit from benefits You have flexible working hours You work with motivated and competent colleagues: You have development and training opportunities At the IU - Virtual Campus: State-recognised degree: Start with a fully-fledged, recognised university degree professionally through Flexible study: Learning anywhere – whether at home or on the go. You're setting your pace Digital exchange: Network online with Kommiliton: inside and outside Innovative platforms: You learn on myCampus with innovative learning materials and the AI-learning assistant Syntea Discounts: You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You support marketing in planning and implementing campaigns and actions You create and maintain content for social media, website and other marketing channels You will participate in the development of marketing materials such as presentations, flyers or mailings You analyze marketing measures and prepare evaluations and reporting You support the organization of trade fairs, events and sales

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You bring interest in marketing, communication and digital media You work creatively, carefully and have a good sense of text and design You are organized, reliable and like to work in the team You have good knowledge of MS Office and ideally have first experiences with social media You show your own initiative, willingness to learn and motivation to develop yourself professionally Career prospects: After your conclusion, you have the chance to take a firm position in marketing and to maintain your own projects responsibly