Head of D2C Brand Management (m/f/d)

Development and implementation of a clear D2C and e-commerce brand strategy for double heart Development and development of digitally managed consumer health brands from positioning through the portfolio and brand identity to launch and scaling Development of a differentiated and consistently consumer-oriented product and brand portfolio for the D2C and e-commerce environment Identification of relevant market, category, competitive and consumer trends and derivation of specific growth areas and business opportunities Development and validation of new brand, product and go-to-market concepts with a clear focus on digital business models and consumer centricity Evaluation of product brand-fit as well as development and control of MVP, test and pilot logics in close cooperation with relevant internal areas Responsibility for key brand decisions – in particular positioning, brand identity, assortment, product concepts and launch – in close coordination with the marketing management End-to-end management for the supervised brands and products including the associated brand budgets Control and further development of the responsibility area based on relevant brand, performance and business KPIs Close cooperation with the e-commerce business unit in commercial issues such as pricing, customer life value, sales, activation and scaling Building an independent D2C brand management team including selection, leadership and further development of employees Development of efficient structures, processes and decision logics for a newly created responsibility area Very close strategic cooperation with the classic brand management to ensure consistent and forward-looking brand architecture and brand management Intensive integration with Brand & Campaign Communication to develop relevant communication platforms, content approaches and activation strategies for digital audiences Close cooperation with Consumer Insights, Product Development, Procurement, Media, Sales and relevant internal and external partners and agencies

Multiannual, relevant professional experience in strategic brand management with a demonstrable focus on D2C, e-commerce or digitally managed brands Detectable zero-to-one experience in building and launching a new brand, sub brand or digital business model – ideally from the early design and validation phase to the successful commercial scaling Found experience in the development of brand positioning and brand identity and the development of consumer-oriented product portfolios Experience in the evaluation of product brand-fit as well as working with MVP, test and pilot logics Found experience in the development and implementation of brand, portfolio and go-to-market strategies for D2C and e-commerce business models Deep understanding of the relevant mechanisms of digital brand management – from consumer insights and positioning to assortment and product development to communication, conversion and performance Very good understanding of digital customer journeys, platform logics, data-based brand control and commercial e-commerce KPIs Ability to connect brand strategy, consumer needs, product portfolio and business case to a consistent overall model Detectable experience in data-based control and further development of brands and portfolios Experience in building new structures, teams or areas of responsibility is of considerable advantage Multiannual leadership experience and a clear understanding of effective, modern leadership High strategic and conceptual competence combined with strong implementation Entrepreneurial thinking, high self-responsibility and the ability to make decisions safe even in a dynamic and not yet fully established environment Embossed interface competence and experience in collaboration with Brand Management, Communication, E-Commerce, Sales, Procurement and data-driven functions Successfully completed studies focusing on marketing, business management, e-commerce or a comparable subject Very good knowledge of German and English

We create a working environment that allows performance, leaves spaces and promotes your personal development. You benefit from flexible working hours and 30 days of holiday so that profession and private life remain in line. Fresh dishes are served daily in our on-site canteen, with free drinks and fresh fruit. In addition, our free fitness room is available to help you strengthen your well-being in everyday work. With a grant to the job ticket, we support you on the way to work – sustainable and comfortable. Thanks to our cooperation with a local day care centre, we also support you in child care. Your future is also at our heart: With an employee-funded company pension provision, we make an important contribution to your financial insurance at your age – and that without a mandatory additional own contribution on your part. In addition, we promote your personal and professional development with targeted training offers. .