Digital Excellence Manager Oncology limited to 2 years (m/f/d)

Influence Development and implementation of omnichannel campaigns in close coordination with the cross-functional teams of the Business Unit based on the German AstraZeneca Omnichannel Framework Designing the OBEX Oncology Digital Strategy with a view to the personalized customer approach at the patient journeys' points and the therapy-specific treatment pathways Development, control of the implementation and continuous improvement of omnichannel campaigns together with the cross-functional teams regarding a consistent and orchestrated storytelling across all communication channels (e.g. external service, events, digital and analog channels) Monitoring of KPIs to evaluate the benefits of digital activities from customers:innen- and AstraZeneca-Sicht to continuously improve and personalize our digital offers Strategic and operational consulting of the brand teams including medical and support in implementing/developing target-group-specific digital activities (e.g. SEO, SEM, email marketing, social media, banner advertising) with a view to close-loop omnichannel marketing End-to-end project management for omnichannel campaigns, ideally using SCRUM in the agile approach of AstraZeneca in cooperation with IBEX Ensuring compliance and data protection requirements as well as legal framework conditions, such as HWG, UWG etc., for digital customer interactions Close cooperation with medicine, marketing, sales, business unit, other OBEX/Excellence functions and relevant global functions Close content and technical coordination of technology-related initiatives with IBEX (e.g. platforms, tools, data & analytics, MarTech) and coordination with international partners and global teams to harmonise standards and use global capabilities

Prove strengths Complete business or scientific studies or comparable knowledge with a focus on digital marketing Experience in essay and control of omnichannel campaigns in the Life Science context (external service, digital media, call center, etc.) Project Management Experience (Agile - SCRUM, JIRA/Confluence) IT basic understanding of web technologies, CRM landscapes (Veeva) and digital channels Above-average analytical and conceptual skills combined with the joy of implementation and enforcement Strong customer orientation as well as the ability to inspire and convince heterogeneous groups of internal colleagues: Very good English knowledge of word and writing; Ability to work effectively in international, virtual teams

It offers An attractive pipeline and innovative products Individual development opportunities and the focus on lifelong learning Plenty of trust, appreciation and space for co-design in a focused and passionate team Office space in the heart of Hamburg, which enables collaborative, flexible and agile cooperation A diverse, inclusive and prejudice-free working environment committed to the Charter of Diversity not only allows differences, but actively promotes and welcomes applications from all qualified applicants, regardless of their characteristics, A sustainable company that becomes climate neutral by 2030 An attractive Benefit Package such as EGYM Wellpass, Corporate Benefits and much more

Do you want to become part of our mission and increase the quality of life of many patients? Then apply! !