Praktikum Marketing Strategy & Transformation (m/w/d)

Location: 50933 Köln | Contract type: Full time, limited, 6 months | Start: From 01.09.2025 | Job-ID: 911953

What we plan together: Our omnichannel marketing brings the REWE brand to life and our brand promise “Your Market”. Together, we develop relevant, innovative and cross-channel services and messages on the basis of our profound knowledge. This will make a sustainable contribution to the success of REWE.

As a Marketing Strategy & Transformation Team, we design the comprehensive orientation of our omnichannel marketing. As a central office, we are always in close contact with our CMO and all REWE marketing executives. Our aim is to optimally interlink the activities of all areas of expertise and thus make our marketing even more effective. Both in brand positioning and marketing planning and in varied strategic projects, we work closely with the entire marketing. We always keep an overview of all themes and shape the future of REWE marketing – from image and offer communication to innovative approaches to communication and collaboration between over 300 colleagues in marketing.

What you do with us: You have everything in mind: When working on REWE's strategy and organization of omnichannel marketing. You are in the middle of it: you support strategic projects to further develop marketing. You are in the lead: by conducting and interpreting analyses on customer needs, competitive developments and current marketing trends, as well as taking recommendations from these. You are packing up: When creating presentations. Integration is important to you: support coordination of internal and external interfaces.

What convinces us: First of all your personality: Your open-minded nature and enthusiasm for topics, projects and colleagues combined with flexible and conscientious working methods are just as exciting for teamwork in the dynamic marketing/commercial environment. You have a high affinity for omnichannel marketing topics in food retail and a high degree of proactivity and self-responsibility. You are a student:in (ideally in Master's degree) or a graduate of Business Administration or a related degree course with above-average achievements, preferably with a focus on marketing. You have first practical experience in the marketing or strategy environment through other internships or work students activities. You have an analytical, structured mindset and your MS Office skills complete your profile.

What we offer: REWE Group, one of Europe's largest trading and tourism companies, offers unique conditions for those who want to move. Discover a living employer that gives you confidence, free spaces for design and promotes innovation and fresh ideas through flexible structures. Who works with us and moves a lot can expect a lot: Attractive remuneration as well as discounted food in the canteen. Flexible working time without core times. A comprehensive health and sports offer. Networked: REWE Group’s enterprise-wide networks, such as our LGBTIQ network “di.to. – different together” and the women’s network “f.ernetzt” for the exchange of career and personal development. A complete integration into the teams and the respective workflows, the takeover of responsible tasks and the learning of and with professional colleagues. Possible cooperation for final work (depending on the needs of the respective department). Career entry: admission to the “future steps” binding program with exclusive events and talent pool.

For more information, visit our website at www.rewe.de/karriere.

We look forward to your application with your availability and salary presentation. Please use our online form, so your application directly reaches the right contact person in our Recruiting Center. We cannot send back application documents in paper form.

For queries about this position (Job ID: 911953), our applicant service phone is available at 0221 149-7110.

We stress that all people - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age and sexual orientation - are equally welcome. JOBV1_EN