Marketing Manager bei Siemens (m/w/d)

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Are you a professional in data-driven marketing and want to actively shape the future of digital customer experience? Then we are looking for you as a CDP Marketing Manager (m/w/d) for our renowned customer in Erlangen! Become part of Hofmann Personal and support our team with your expertise in the Customer Data Platform.

Your tasks:

• Technical translation of marketing campaigns into the Customer Data Platform (CDP)
• Supporting regional marketing managers through training, data-based outcome analyses and individual advice to effectively use the CDP
• Analysis and definition of target groups for the development of personalised campaigns
• Development and optimization of segmentation strategies to create relevant and personalized customer experiences
• Interface function between marketing, IT and data teams to integrate the CDP strategy
• Accompanying change management processes and introducing new technologies in marketing
• Optimization of CDP use by best practices, automation and personalization of campaigns
• Ensuring compliance with data protection and compliance policies and consulting the marketing teams
• Coordination of the central CDP usage for consistent and efficient campaign control

Your qualification:

• Complete bachelor's or master's degree in the field of marketing, economics or comparable discipline
• Multiannual experience in customer data platforms, marketing automation or data-driven marketing, ideally in the B2B environment
• Funded knowledge in the use and implementation of marketing experience platforms
• Experience with Audience Segmentation, Data Modelling and Personalization in Digital Channels
• Knowledge in the area of data protection (e.g. GDPR)
• Very good analytical skills and safe handling of data analysis tools as well as office applications
• Very good knowledge of German and English in word and writing
• Structured, analytical and result-oriented working with a high self-initiative
• Pleasure of cross-departmental cooperation and strong communication skills
• Project management skills and the ability to control multiple projects in parallel
• Team player with hands-on mentality and proactive, solution-oriented working

Your advantage: We are an international group of companies with over 20,000 employees in Germany, Austria, Czech Republic, Slovakia, Switzerland, Italy, Hungary and the USA.

• employment in an unlimited employment relationship
• Fast and easy entry
• Holiday and Christmas money
• chance to take over by our customers
• Individual support and advice in the application process and in customer use

With us you will find personal development opportunities through further training and various efforts at renowned companies from industry, trade and services. Build your know-how with and with us - we will accompany you with individual advice!

Your contact to Hofmann: Do not hesitate and apply today. We are happy to answer your questions by phone at [for phone number see the original ad] or by email at the following address: [for e-mail see the original ad]

We are happy to hear from you soon!

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age as well as sexual orientation and identity.

Joblocations:

91052 Erlangen, BAYERN, GERMANY

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