EDEKA ZENTRALE Stiftung & Co. KG | Germany | 22xxx Hamburg | Student job | Part time - flexible | Published since: 14.07.2026 on stepstone.de
Working student App Marketing & Couponing (m/f/d)
The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA generated sales of 77.3 billion in 2025 with around 10,900 markets and around 417,500 employees. Euro. With around 20,900 trainees, EDEKA is one of the leading trainers in Germany.
Start your career at the EDEKA ZENTRALE Stiftung & Co. KG in Hamburg as a working student App Marketing & Couponing (m/w/d). In our team you support the implementation of coupon campaigns and content management in the digital EDEKA channels – especially in the EDEKA app. This gives you exciting insights into digital marketing, customer loyalty and campaign management and can actively take responsibility for your own tasks. .
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Your tasks • Your profile • What we offer
You take individual steps in the coupon system process and make sure that coupons are successfully played in our digital channels. You'll be posing content areas and push messages for the EDEKA app as well as other digital communication channels. You support the planning, implementation and quality assurance of coupon and marketing campaigns. You'll test campaigns, analyze relevant key figures and prepare results for internal stakeholders. You support competition and market analyses. You are a valuable support in the operational day-to-day business around the content of the EDEKA app. You work closely with our regional partners and internal departments and contribute to a successful cooperation. You take special tasks according to your knowledge and interests.
You are in the advanced bachelor's or master's degree in Business Administration, Communication Sciences, Media Sciences, Marketing or a comparable degree program. You are interested in digital marketing, app communication, couponing and customer loyalty programs. You work structured, reliable and independent. You bring a high level of learning and self-initiative. Ideally, you could already gain first practical experience in marketing or a similar area. You have very good MS Office knowledge and are interested in digital platforms, content management systems and technical processes. You can communicate safely and with different contacts: inside.
An exciting insight into a very successful trading company based in Hamburg, City Nord. We offer you challenging and varied tasks as well as free spaces for your own ideas. You have the opportunity to participate in various workshops and network you sustainably. Flexible working hours and an attractive remuneration are of course for us; Final work (Bachelor/Master) can be written in consultation with the company. There is a wide range of drinks and foods available in our canteen and in our in-house café at attractive prices. .
Location
 | EDEKA ZENTRALE Stiftung & Co. KG | |
| New-York-Ring 6, 22297 Hamburg | ||
| Germany |
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