Senior Project Lead CRM (m/f/d)

Become Senior Project Lead CRM (m/w/d) As a leading trading company, OBI transforms the DIY sector. Our Digital Platform area provides the basis for a seamless omnichannel experience. The focus is on our Customer Management department, whose task is to accompany our customers across all touchpoints in their projects and customer phases and thus strategically optimize the Customer Lifetime Value (CLV). For the successful international implementation of this growth strategy, we are looking for you as a project lead in our team. You are the key interface that converts strategic CLV concepts into concrete, technologically supported measures and is responsible for their rollout in our international markets. Become part of our team as Senior Project Lead CRM (m/w/d)

Full project management: You take over the comprehensive control of complex, cross-functional projects in the CRM and Loyalty environment from the initial idea to the successful international rollout

Strategy development: You are responsible for the development and implementation of new concepts and activation formats to optimize and identify the key drivers of the customer lifetime value in the international DIY environment.

Commercialization & measurement of success: You define the KPIs that underpin the success of the new CLV strategy and carry out sound quantitative analyses to bring strategic decisions through

Mar-Tech Integration: You act as a central interface between business, IT and product teams and design the requirements for the strategic further development of our Tech-Landscape to technically depict the CLV logic

International scale: You promote the development of new concepts and formats and promote the international transfer of learnings and blueprint

Stakeholder Management: You build sustainable relationships with stakeholders in top management and international colleagues: to ensure acceptance and resources for your project

Professional experience: Multiannual relevant professional experience in (Senior) project management or CRM/Loyalty Management, ideally in an international trade or e-commerce environment

Strategic expertise: knowledge in the development and implementation of data-based CLV or customer retention strategies

Analytical depth: You have the ability to interpret complex data analyses, identify strategic drivers and derive clear, implementable concepts from them

Tech-Affinity: Solid understanding of the architecture of modern marketing technologies (CRM systems, data flows, APIs) and the active design of product development requirements

Project management: Excellent knowledge of agile and classic project management methods for controlling complex, cross-functional and international projects.

Leadership & Communication: High Communication and Presentation Competence (German and Treatable English) to Anchor Programs in the Organization and Win Stakeholder

Education: Completed study of economics, (economic) engineering or a comparable subject

Work-Life-Balance - 30 days a year and free days on 24 and 31 December - on top ten more days are possible Flexible working hours & workation - We offer you the flexibility to design your working day within our sliding time frame. In addition, you have the possibility to work up to 20 days a year from abroad (EEA) Office or at home - Our hybrid model provides three office days, two of which are fixed team days, where we exchange personally. In addition, you choose another office day very flexible and enjoy the benefits of mobile work on the remaining two days a week Sabbatical - We offer an up to six-month break from working day Your development - Many exciting training opportunities, e.g. in our OBI Academy Shopping at OBI - 15% discount on your purchases with us in the market To strengthen - operating restaurant, free hot drinks, water and fruit Corporate Benefits - Exclusive discounts on countless leisure activities, online shops, technology and more Staying on the go - Get a discounted company bike We look forward to your online application in our short application form - try it now! !