Digital Marketing Specialist (m/f/d)

The bilstein group is a global leader in the free spare parts market for cars and car models with an assortment of over 80,000 parts. Through our network of 23 international subsidiaries and presences in more than 70 countries, we are among the leading global players in this market segment. Our approximately 3,000 employees, which are distributed to our national locations in Ennepetal, Wuppertal, Cologne, Gelsenkirchen and Durmersheim as well as our 23 international locations, generate an annual turnover of over 1.2 billion euros. As a Digital Marketing Specialist (m/w/d) with the focus on Paid Media, Web & MarTech, you are located in the Customer Experience area within the Group Brand & Marketing and work closely with a four-member team. You are responsible for the implementation and optimization of our paid media campaigns through relevant social media channels and digital platforms. You secure brand-compliant and targeted communication and work closely with internal teams and external agencies. In addition, you coordinate the further development of our websites and promote the use of modern marketing technologies and tools – especially in the areas of campaign tracking, data integration and reporting. With your sense of performance and brand management, you make a decisive contribution to lead generation and brand strengthening.

Planning, implementation and optimization of international paid media campaigns on platforms such as META, LinkedIn, TikTok, YouTube and Google Ads Targeted support for global and regional marketing initiatives – from brand to performance campaigns Budget control, A/B testing, monitoring and analysis and reporting for campaign performance Coordination of web agencies and further development of group-wide websites by e.g. UX, Pagespeed and SEO Conception and implementation of landing pages, microsites and conversion routes Integration and further development of MarTech tools (e.g. Supermetrics, Google Tag Manager) as well as close cooperation with IT, Data Analytics & CRM team

You have a degree in digital marketing, media and communication management, business informatics or a comparable qualification Multiannual experience in digital marketing – especially in Paid Media, website management and MarTech Safe handling of tools such as META, Google Ads, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Salesforce and CMS systems (Typo 3) Experience in cooperation with agencies and in the management of web projects Understanding UX/UI, SEO basics and data-based website and campaign optimization Very good knowledge of English, a structured and independent way of working and strong analytical thinking

As a family-run and growing company, we offer you a safe and crisis-proof workplace

A balanced work-life balance thanks to 38.5-hour week and 30 days holiday

An attractive salary package, complemented by holiday and Christmas money, a profitsharing, employee shareholding and attractive employee discounts

Individually tailored professional and personal training opportunities to promote your professional development

Flexible work through our remote control (2 days on the mobile / 3 days on site)

Your car is broken? Profit from attractive discounts on KFZ spare parts

You'd rather be on the bike? Use our attractive bike leasing offer

Or the train? We support you with a grant to the Deutschlandticket