CRM Product Owner (d/f/m) Sales Technology Customer Data and Campaign Management

For more than 200 years the insurance chamber of Bavaria has been standing for this.

CRM Product Owner (d/w/m) Sales Technology Customer Data and Campaign Management Munich, Bavaria, Germany

Our guiding principle: You will deliver projects for the ' Practical Distribution Technology of Data and Campaign Management' through the 'channel of IT and specialist requirements' along the 'sand bank of solution alternatives' in the secure 'port of project success'. They work as a requirement manager in our exciting modernization projects at the interface between our sales channels, marketing and IT. They represent the interests of sales in particular for the data management of the new products composite and in connection with decentralized selections and campaigns in sales with central promotions in marketing. They collect, design and evaluate the distribution requirements for the data deliveries of the new products composite in various data formats (e.g. GDV, BiPRO, own formats data supply), prioritize them according to strategic and economic criteria and clarify the agile implementation with defined IT units in sales or in the Composite business segment. They work to optimize our sales technology on the topics of lead management and marketing automation in conjunction with sales-related requirements for target group selections and promotions. They communicate intensively with the stakeholders of sales, marketing and the business field composite.

A completed economic or technical study or comparable training. Deep and up-to-date know-how about the practice of sales processes, in particular data management sales, data models, campaign management, selection mechanisms and technical sales/CRM systems. High IT affinity in sales and great interest in new technologies. Project management experiences, e.g. as (partial) project manager or management consultant, business analyst. A lot of service, customer and sales orientation, team spirit and analytical and conceptual skills. Extensive communication strength, enforcement ability and high operational and performance readiness.

Future-proof workplaces and a valuable working environment. Flat hierarchies, chance of early responsibilities and/or specialization/further education. Flexible environment: e.g. 38h week, variable working time & the possibility of home office. Body & soul: award-winning canteen, own gym, many sports and leisure activities. Social & Sustainable: Cultural foundation, sponsoring of DAV and fire brigades, own honey, e-bikes etc. Diversity Welcome Culture: Success Factor Diversity! !