Dual Studies in Marketing (B.A.) - Impulse - Marketing, Design & Sales

You want to start marketing? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. We are a versatile agency for marketing, design and sales with technical focus. We develop our own webshops, optimize them in the field of SEO and make understandable, marketable solutions from products in need of explanation. With videos, tutorials and configurators, we prepare complex content in practice. In addition, we support selected retailers, develop designs, check print data and accompany projects from idea to implementation.

Become part of our team and start with us on April 1, 2026.

At the practical partner - Impulse - Marketing, Design & Sales: You don't have to pay tuition fees – that's what we take from impulse - marketing, design & sales for you! We agree on your remuneration in a fair and individual way in personal exchange You work with motivated and competent colleagues: At the IU - Campus Duisburg: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You analyze our webshops for user behavior, conversion and optimization potential You develop and implement SEO strategies to improve visibility You introduce your own ideas for new product and shop solutions and accompany their development You check and print data for our own products You support customer communication and advise on technical product solutions

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You're sure to go with the PC and work quickly into new programs Ideally, you have first experiences with design programs or interest in developing yourself in this area You have a class B licence and are mobile You work reliably, structured and bring your own initiative We would like to get to know everything else personally – we are particularly interested in what makes you and motivated Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous possibilities for development