Brand Manager Regional Brands (m/f/d)

Brand management of our regional brands and development of marketing planning and brand strategy Analysis of market trends and competitive activities to identify growth opportunities Assortment management and optimization: introduction of new products, line extensions, activation and relaunches, product development and packaging design in cooperation with the Paulaner Brauerei Group Development of communication strategy and campaign and media management to strengthen brands and support product launches and promotions Conception and implementation of promotions and promotions in trade, gastronomy and events Development of Brand Experiences in Event Management Control of external agencies Budget planning, management and control Cooperation and coordination with other departments of the Paulaner Brauerei Group

Complete degree in marketing, business or comparable qualifications Multiannual professional experience in fire / product management, ideally in the marketing department of an FMCG company Strong analytical skills and experience in data analysis Experience in the development and implementation of marketing strategies, campaign and media management Excellent communication and presentation skills Experience in handling MS-Office programs and SAP

In addition to an international and traditional atmosphere, we also offer you: Modern workplace with open and value-adding working atmosphere Possibility to work in the Home Office Headquarters in the heart of the southwest (Great Freiburg / Donaueschingen alternative Karlsruhe) Haustrunk (Free drinks from our product range) Company-Bike An employer grant to the occupational pension scheme Corporate Benefits as well as corporate employee events .