Data and Performance Manager Marketing & Sales (m/f/d)

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Our client is a financial institution and subsidiary of a well-known group. As a small, medium-sized bank with 100 employees, it is distinguished by customer proximity (high satisfaction values), short paths and decision-making strength. For the precise control of marketing and sales activities, data-driven decisions are consistently used.

In the course of further growth, structures are being expanded. Therefore, our client is now looking for a team leader (m/w/d) for data and performance management in Marketing & Sales in a newly created position. In this role, you lead a three-headed marketing and sales service department and contribute directly to the success of the banking business through your analytical expertise.

We are directed to candidate: women with proven competence in data analysis and performance management in sales or marketing. Persons coming from the environment of a financial institution are also welcome to see candidates who have collected appropriate professional experience in a different financial services sector such as leasing, insurance or a law firm/legal consultancy. Our client is willing to develop candidates in a disciplinary leadership role if there is first professional leadership experience within the framework of project or team management.

Leadership and further development of the Marketing & Sales Services team and promotion of performance-oriented culture Development and control of the strategy for financing and marketing campaigns based on data-driven findings Strategic planning and support of product introductions incl. Pricing and supply structure in close coordination with internal departments and stakeholders responsible for performance monitoring, KPI management and business intelligence Development and continuous optimization of a holistic performance framework for campaigns, customer programs and products Analysis of customer behavior, campaign and funnel performance as well as market and portfolio trends deriving implementable measures and creating meaningful dashboards, forecasts and management reports Implementation of programs to increase customer loyalty and customer lifetime value

Higher education in Data Analytics, Business Administration, Marketing Analytics, Business Intelligence, Finance or Similar Areas Multiannual experience in performance monitoring, data analysis, data-based campaign management or related areas – ideally in financial services, insurance, e-commerce or SaaS Found experience in BI tools (Power BI, Tableau, Qlik) and KPI/reporting frameworks Excellent Excel knowledge Expressed analytical skills and ability to derive strategic decisions based on data First (scientific) leadership experience; alternative experience in project management Strong communication and presentation skills at senior management level Very good knowledge of German and English

Key position with responsibility for decision-relevant data of a successfully established financial institution Influence on the design of the Performance Strategy for Marketing & Sales Self-responsible work, short decision-making and modern working environment Flexible working hours and remote options Data Analytics, Business Intelligence and Banking