Brand Manager Locations der Messe München (m/f/d)

You support the further development and operational implementation of the communication, marketing and sales strategy for the LOCATIONS brand of MESSE MÜNCHEN, taking into account KPIs, positioning, core and brand messages, as well as budget, time and quality specifications

You are responsible for the internal and external visibility of the LOCATIONS brand (e.g. intranet, stakeholder communication, etc.)

You are responsible for the development and implementation of PR concepts as well as exchange and care of contacts to media representatives; Creation and dispatch of press releases and control of media distributors

You support the design, control and optimization of all-encompassing marketing measures (e.g. paid campaigns, newsletters) with the respective departments and teams

You take care of regular updating and content management of the website in cooperation with the web team and/or agency

You are responsible for managing the social media strategy, content plans and briefings as well as implementing them together with specialist departments and external agencies

You are responsible for marketing budget planning, budget controlling and quarterly reviews and reporting

You serve as a direct interface and regularly exchange with the management circle of the locations of Messe München, support project-related topics and work closely with the sales team

You can present a successfully completed (specialist) university degree course (Master), ideally with economic/communication scientific background and at least 5 years of marketing/PR/communication experience, preferably from an agency or a B2B company

You have comprehensive knowledge of brand strategy and the planning, implementation and analysis of communication strategies, using well-founded methods to gain market development, target group and persona insights

You have convincing communication and presentation skills in German and English and have a good feeling for successful stories

You are an empathic, stress-resistant team player:in and act independently and proactively in a dynamically changing environment and sovereignly at all hierarchical levels

You are characterized by experience in project management

Do you bring very good MS Office 365 knowledge and ideal experience with various software solutions in marketing? Then you are our candidate. Apply! We look forward to welcoming you!

A motivated and committed team in which collegial support is at first place

Responsibility in a diverse working environment with exciting and challenging tasks

International and national customers and projects

Various individual internal and external development and training opportunities

Attractive and extensive social benefits, travel expenses, childcare allowance, canteen etc.)

Active health management (own health studio, mobile company fitness, bike leasing)

mobile work

Work

Promoting social engagement with up to 4 days of special leave per year