Retention Marketing Manager (Full-time, hybrid possible) – Bad Schwartau (m/f/d)

Plan, create, send and measure their success with A/B tests Design measures for more repurchase and a higher purchase frequency, e.g. up- and cross-selling mailings, reactivation routes, automated customer travel Support customer loyalty programs such as the Voltus Construction Program (B2C) and the Voltus VIP Program (B2B) and further develop conceptually Develop and implement marketing activities for the acquisition and binding of business customers Keep an eye on customer reviews, answer, strengthen confidence and recover unsatisfied customers Evaluate customer data and insights into customer retention and show improvement potential across departments Find tools and technologies with significant benefits – such as AI applications or a CRM system – and make their introduction significantly from the cost-effectiveness check to provider selection and connection to ongoing operations

Graduate degree with focus on marketing, e-commerce or business or comparable training as well as practice in e-mail, CRM or online marketing Joy of numbers – from repurchase rate, cohorts and customer lifetime value to A/B tests, which separate real extra sales from the take-away effect Technical understanding of segmentation and interaction of IT systems as well as curiosity on AI and automation Communication strength – in texts for private and business customers as well as in close exchange with our campaign manager, content manager and product management and sales departments Organisational design and foundations in project management to advance projects such as the introduction of CRM cordiality and openness – fitting to a team that laughs together, asks habits, shares knowledge, discusses critically in the matter and praises each other

Careful corporate culture A fantastic team that looks forward to you and supports each other Flexible working models – together in the office and if necessary in the home office 38.5 week hours with digital time recording Stability thanks to owner management and healthy growth Health services such as massages, vaccinations and checks Occupational pension Sustainable environment Free charging for private e-cars Smart premises Power supply via photovoltaic and heat pump Sensual activity Personal development Work in a future industry Important topics (building automation, energy transition)