1&1 | Germany | 76xxx, 40xxx, 60xxx, 65xxx Karlsruhe, Düsseldorf, Frankfurt | Permanent position | Full time | Published since: 10.02.2026 on stepstone.de
Sales Campaign Manager / CRM Manager (m/f/d)
1&1 is one of the leading telecommunications providers in Germany with over 3,100 employees and nearly 16 million customer contracts. With pioneering spirit, unusual ideas and creative teams, we have won a leading market position in mobile and broadband connections. By combining the over 67,000 km long 1&1 fiber optic network and regional networks, we create Germany's most extensive fiber optic network. We also build the most modern 5G network in Europe, based on the new Open-RAN technology. With open interfaces and 5G functions in a powerful cloud infrastructure. We are the stock customers marketing experts - with personalized, data-driven campaigns binding on all contact channels and we develop our customers. Be part of 1&1. .
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Your tasks • Your profile • What we offer
The Customer Value Management team is all about planning and implementing sales measures to expand our existing customer business. Here, you will perform innovative campaigns and projects to increase the value of the customer base in our discount mobile radio brands and make your success measurable. Together with your colleagues as well as the areas of product management, marketing and customer operations, you promote the further expansion and expansion of the area. You identify opportunities, see potentials and develop measures to control value development in the customer base. You define target groups and find suitable offers together with your colleagues in product management. With your segment-specific campaigns you can reach our existing customers via push and pull channels. You brief the implementation of newsletter templates, landing pages and advertising banners. Through your precise monitoring and analysis as well as A/B tests, you keep your actions in mind at any time and derive promising recommendations for action from your findings.
You identify opportunities, see potentials and develop measures to control value development in the customer base. You define target groups and find suitable offers together with your colleagues in product management. With your segment-specific campaigns you can reach our existing customers via push and pull channels. You brief the implementation of newsletter templates, landing pages and advertising banners. Through your precise monitoring and analysis as well as A/B tests, you keep your actions in mind at any time and derive promising recommendations for action from your findings.
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Location
 | 1&1 | |
| Karlsruhe, Düsseldorf, Frankfurt | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
For more information read the original ad