Customer Activation Manager (m/f/d)

What began in 1826 with the Rosenapotheke in Frankfurt is today an internationally and modern, successful pharmaceutical company with 550 employees in Germany. The 5th generation of managing directors also stands for a successful mix of history/history and innovation, sustainable growth and long-term brand care. Targeted research and innovative product developments produce medicinal products that take market leading positions. From now on we are looking for Customer Activation Manager (m/w/d) Sales DE & AT, full-time

Strategic brand development: Conception and implementation of a clear positioning strategy to establish the binding program as an indispensable added value for pharmacies Program development: step by step design and scaling innovative Loyalty measures (e.g. exclusive services, gamification, digital bonus programs) that address B2B customers Content & Engagement Strategy: Creating a Target Group-specific editorial plan to increase brand awareness and interaction Designing a customer experience: developing a seamless, digital brand experience that convinces with smart tools and personalized speech Data management & analysis: Ensure that usage data is integrated into the CRM system to analyze the behavior of the B2B target group and to generate insights for future B2C campaigns Automated Campaigns: Implementation of workflows that personalize B2B pharmacies and also include end customers (e.g. push messages, surveys, customized offers) Targeted support: Establishing automated provision of insights from the external service binding program to address pharmacies even more targeted and meet individual needs analyse user activity: ongoing integration of shopping and tool usage data to strengthen pharmacy contacts and identify potential B2C touchpoints B2B programs: development of tailor-made programs for pharmacies that provide relevant content, incentives and support measures Cross-channel marketing: integration of digital channels (social media, e-mail marketing, push notifications) to gradually expand target audience response Feedback Integration: Introduction of mechanisms for continuous collection of B2B feedback and adaptation of the program to new market needs KPIs & Reporting: Development of key figures for success measurement (e.g. user activity, binding rates, sales development) for B2B measures and gradual inclusion of B2C success parameters Performance analyses: Regular evaluation of binding measures and derivation of optimizations for successful extension of the program Presentation of results: Creation of management reports to illustrate success and the long-term roadmap

Successfully completed economic studies focusing on marketing or sales Found 3-5 years of experience in industrial marketing Experience in the OTC market desirable Strong communicative and conceptual skills Creative, pragmatic personality with a pronounced hand-on mentality Funded IT skills (MS-Office package) as well as knowledge about content management systems

A professional team awaits you, who is passionate about shaping the growth course of our company. An attractive compensation package, best training opportunities, additional social benefits and modern occupational health management complete our offer. Join and get yourself into a partnership atmosphere inspired. Applications for disabled people with difficulty and equal status can be taken into account with the same suitability and ability. .