Bonial International GmbH | Germany | 10xxx, 14xxx, 13xxx, 12xxx Berlin | Permanent position | Full time / Home office | Published since: 15.04.2026 on stepstone.de
Teamlead Client Strategy (m/f/d)
bonial helps you save time, money and paper.
We are a digital advertising partner for offline business. We support traders: in their marketing activities and help attract new customers.
Would you like to be part of digital change in trade?
bonial is part of Axel Springer SE and revolutionizes retail as a leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany and "Bonial" in France, we connect millions of users every day: both with their favorite shops and brands – and create real added value. We are in an exciting growth phase, scaling rapidly and changing the way people discover retail. At bonial we work in a powerful, dynamic environment characterized by motivated, result-oriented people who want to move something with passion. If you want to be part of a dedicated team that shapes the future of retail, we look forward to meeting you.
As a team leader (f/m/x) client strategy, you are responsible for the strategic and content excellence of all sales-supporting arguments and presentations. Your goal is clear: The sales team wins more and bigger deals with your concepts. You lead the Team Client Strategy (Presentation Designer:innen & Concepter:innen) and make sure that individual customer presentations, sales story, market research topics/reaction studies and stage presentations are implemented at the highest level. The biggest lever of your role is customised customer presentations that are strategically thought-out, visually strong and clearly sales-oriented. .
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Your tasks • Your profile • What we offer
Strategic sales support Development of a clear, powerful sales story in close coordination with sales management
Translation of product features, market research and advertising impact studies in convincing sales arguments
Conception of individual customer cases and pitch strategies
Sparring Partner for Senior Sales Manager:Inside with complex or strategically relevant pitches
Excellence in customer presentations Responsibility for structure, argumentation logic and content quality of all important customer presentations
Ensuring a clear, customer-centric storyline with measurable added value
Quality assurance before external presentations
Support for executive and stage presentations
Leadership & team development Professional and disciplinary leadership of the team
Priority of projects and resource management
Coaching of the concept team in storyline and argumentation logic
Coaching in presentation design regarding quality, speed and standardization
Building efficient processes between sales, marketing, PR and design
Content & Thought Leadership Identification of relevant market research topics
Conception and content management of advertising impact studies
Development of standardized argumentation modules for recurring sales situations
Development of templates, narratives and proof points
Multiannual experience in strategy, consulting, sales enablement or conception in the media, digital or commercial environment
Strong understanding of sales logic and commercial KPIs
Ability to quickly structure complex content and translate it into clear, convincing storylines
High customer orientation and sense for decision levels
leadership experience or clear leadership competence
Very good stakeholder management and enforcement capability
Very good presentation skills in German
Excellent knowledge of German and professional English (C1)
What we measure your success: Profit rate and quality of strategic pitches
Sales team feedback
Quality and differentiation of our individual customer presentations
Consistency and impact strength of the sales story
Efficiency and speed in pitch preparation
High-Growth Story – bonial is a fast-growing and dynamic company with permanent potential for the future. We are one of the leading companies and a driving force in an industry that is currently experiencing a massive, unique change from print to digital. Innovation & Tech – We are a high-tech company focusing on innovative technologies. We use AI and other tools to increase productivity and efficiency. We continuously improve the performance of our company and all those who work here – and at the same time achieve results for our customers: inside. Exciting environment for your professional development – We strongly support you in your professional development, based on feedback culture that helps you to recognize your strengths and opportunities. Diversity - We are proud to be a workplace for equal opportunities where we want to allow everyone to show their true self. We are committed to equal employment opportunities and to be a safe space independent of ethnic origin, religion, gender, sexual orientation, age, disability, gender, gender identity or gender expression. Well-being - mental health is just as important to us as fitness. This is why we offer you free access to nilo.health, an app for mental health. In addition, you don't need to worry about your pension, because we will grant your occupational pension. In addition to our internal gym, we also take part in the cost of Urban Sports Club. Sustainability - Your heart is sustainability? We too! Together with our Green Team, we offer you the opportunity to engage in projects on sustainability and environmental protection. Together we want to make our contribution and influence the planet as positively as we can. Flexibility – At present we have a regulation that allows up to 20% mobile work within Germany every week. You can work 30 days a year from abroad. In addition, we offer 28 holiday days. A further holiday day is added per calendar year (up to a maximum of 30 days) and additional free days for special occasions (e.g. moving, working on a social project etc.). Modern office - We have a private and fully equipped gym, a rooftop terrace for team events and lunch breaks in the sun, as well as Zen Rooms where employees can pray, relax or just find a quiet minute. Free lunch - If you are in the office, we offer you various options for a lunch, and lunch goes on to us! You can go to the nearby partner restaurant! Of course, hot and cold drinks, fruits and other snacks in the office are also free of charge for our employees. Social culture - A good coexistence is important to us, which is why we attach great importance to a culture that invites us to talk together, to build good working relationships and to participate jointly in projects. We also regularly offer optional events to support this. Partners for trade – We enable dealers: to reach their customers in the most efficient and effective way. We see ourselves as an important business partner for trade and, as highlighted in our corporate vision, “we are enriching local shopping for everyone. Every day.”
As part of the Axel Springer Group, we also follow the Axel Springer Essentials.
Does that sound good for you? We look forward to hearing from you!
Visit us on our bonial_people Instagram page or learn more about our bonial culture under bonial medium.
- according to our currently valid operating agreements
Location
![]() | Bonial International GmbH | |
| 13355 Berlin | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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