PHYWE SYSTEME GmbH & Co. KG | Germany | 37xxx Göttingen | Permanent position | Full time / Home office | Published since: 30.01.2026 on stepstone.de
Marketing & Content Manager (m/f/d)
PHYWE is one of the world's leading companies in the scientific education and teaching market. We develop, produce and distribute worldwide demanding and innovative system solutions and experiments for schools, universities and private educational institutions. A focus is on expanding the range of modern, digital teaching. The headquarters of the company and workplace is the University city of Göttingen. As a Marketing & Content Manager*in, you are responsible for the strategic and operational development of the company's brand and communication strategy. In this key role, you shape the entire content and marketing appearance across all channels and position the brand effectively in the market. The position is directly assigned to the management and is assigned to the sales department. They work closely with the teams of sales and product management in order to manage market processing in a holistic and targeted manner. .
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Your tasks • Your profile • What we offer
Development and implementation of an integrated marketing and content strategy to strengthen brand awareness and support sales targets. Planning, control and success control of all marketing measures (online, offline, social media, events, PR). Creating and managing target group-relevant content across all communication channels (website, campaigns, newsletters, product communication). Close coordination with sales and product management to define market and campaign priorities and to support new product launches. Responsibility for corporate communication including brand appearance, storytelling and visual guidelines. Analysis of market, target group and competitive data for continuous optimization of marketing strategy. Control of external agencies and service providers as well as efficient budget planning and deployment.
Complete studies in marketing, communication, media management or comparable qualifications. Multiannual professional experience in strategic and operational marketing as well as content management, ideally in a B2B environment. Excellent understanding of brand management, digital marketing and cross-channel communication. Experience in cooperation with sales and product management and a sense of market-oriented topics. Strong project management capabilities, analytical thinking and high implementation competence. Safe appearance, communicative strength and a high degree of self-initiative.
A responsible position with direct line to the management. Close integration into the strategic development of brand, product and sales. Design space in a dynamic and growth-oriented business environment. Short decision-making and a professional, collegial team. Appropriate payment plus targeted and successful remuneration 30 days holiday; Allowance for occupational pensions Development possibilities in a demanding product and customer segment Homeoffice by arrangement Business bike
Location
 | PHYWE SYSTEME GmbH & Co. KG | |
| 37079 Göttingen | ||
| Germany |
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