Miele & Cie. KG | Germany | 33xxx Gütersloh | Permanent position | Full time / Home office | Published since: 27.04.2026 on stepstone.de
Global Trade & Shopper Marketing Lead (m/f/d)
About the area In the areas of Marketing & Sales, we bring Miele brand to life worldwide and across channels. Our teams develop convincing strategies, create customer experiences and build strong relationships. With passion for premium products and a deep understanding of markets and people, we create sustainable growth. About Miele How to become a family-owned global market leader in the premium segment for home appliances and in demand partner for solutions in commercial and medical technology? By having the right to make it better and to become better. This attitude makes working with Miele and the success of our products. Our approximately 23,000 employees can rely on: Whoever lives our quality ambitions grows personally and professionally. .
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Your tasks • Your profile • What we offer
In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthening excellence at the point of sale In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement
You bring a completed university degree in business administration, marketing or a related field You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment You demonstrate strong analytical skills that translate insights into clear and actionable strategies You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs You confidently in English and German, cooperating effectively across cultures, and show willingness to travel
Remuneration according to tariff & attractive pensions 30 days off Flexible sliding time model Home Office & Mobile Work Individual career & development opportunities Health insurance Employee discount Miele KiTA
Location
 | Miele & Cie. KG | |
| 33332 Gütersloh | ||
| Germany |
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