Web Analytics Specialist (d/f/m)

For more than 200 years the insurance chamber of Bavaria has been standing for this.

Web Analytics Specialist (d/w/m) Munich, Bavaria, Germany

You are the central contact person for all questions concerning web analytics within the Group and our online marketing team. In doing so, you can convince yourself with sound analytical expertise and outstanding expertise in handling our web analysis tools (Adobe Analytics, Adobe Target). They are responsible for quality assurance and the ongoing development of our current tracking setup. You will guide the teams and management to make data-based decisions by creating custom dashboards and reports. They are responsible for carrying out deep analyses to optimize our digital ecosystem and are driving forward the derivation of measures to improve relevant KPIs. They develop and implement A/B tests as well as personalization measures to continuously improve user experience and optimize conversion rates. They are responsible for managing and controlling our web analytics projects. They coordinate sovereign external service providers and agencies as well as various internal stakeholders and ensure smooth cooperation.

You have a degree or comparable digital education and have several years of professional experience in online business. They bring well-founded knowledge in dealing with Adobe Analytics and Power BI, in particular in creating dashboards, processing data and reporting. In addition, analyse website KPIs, derive measures to increase conversion rates and generate usable insights from large amounts of data. Ideally, you are familiar with Adobe Target and have experience in designing and performing A/B and multivariate tests. You have experience with day management systems to implement and manage tracking tags and have basic knowledge in HTML, CSS, JavaScript and SQL, which are beneficial for integration and analysis of tracking data. You have knowledge of SEO, SEA and cross-channel marketing to evaluate the performance of different channels. In addition, you are familiar with the data protection regulations such as the GDPR and their implementation in web tracking. They like to take responsibility for your topics and are characterized by a high degree of communication strength and team capacity in order to present results in a comprehensible manner and to work together across areas.

Future-proof workplaces and a valuable working environment. Flat hierarchies, chance of early responsibilities and/or specialization/further education. Flexible environment: e.g. 38h week, variable working time & mobile work. Body & soul: award-winning canteen, own gym, many sports and leisure activities. Social & Sustainable: Cultural foundation, sponsoring of DAV and fire brigades, own honey, e-bikes etc. Diversity Welcome Culture: Success Factor Diversity! !