Performance Marketing Manager (m/f/d)

You control our paid channels Google Ads, Microsoft Ads, Meta Ads and TikTok strategically and are the interface to our performance agency that implements the campaigns operatively. You distribute our campaign budgets across the channel and consistently opt for new customer acquisition and efficiency. With the agency you test new channels and AI-based advertising formats and introduce your own ideas for the further development of our performance marketing. You are responsible for tracking, Google Tag Manager and Google Analytics 4 as well as the integration of our Consent Management Platform and the management of our Google Cloud, so that our decisions are based on resilient data. You analyze campaign and performance data, take concrete measures and develop our reporting so that the impact of our actions is transparent at any time. You enter our Google Merchant Center, including product data, and make sure our shopping campaigns are managed successfully.

Extensive practical experience in performance marketing, in particular in the responsibility of paid marketing channels and in cooperation with agencies. Funded know-how in Google Ads, Microsoft Ads, Meta Ads and TikTok Safe handling of Google Tag Manager, Google Analytics 4 and Google Merchant Center including product data feeds. Experience with tracking and attribution concepts as well as data protection-compliant integration of Consent Management Platforms Nice, but no need: industry experience in e-commerce, telecommunications or tech, CRM know-how from campaign view, basic understanding in SEO/GEO. Analytical Strength: You recognize relationships in data and use them to continuously develop campaigns, budgets and marketing measures. Structure and Ownership: You work organized, set the right priorities and advance your topics with a high self-initiative. High self-motivation and learning pleasure: New topics such as AI-based advertising formats or the Google Cloud will be developed independently. Very good communication skills, German knowledge at least on C2 level in word and writing.

Targeted onboarding: We want you to feel comfortable with us from the outset. A sponsorship and a comprehensive integration are just a few points for your perfect start to the team. Flexibility: With sliding time & hybrid work (approximately 3 days/month or if needed on site) you will find your balance between professional and private. Short ways: you report directly to the marketing management and profit from short decision-making. Real influence: You get great design playroom and can move a lot in your task area. Internal funding and training opportunities: We support your professional development through targeted promotion. Bike leasing: For environmentally conscious mobility, you can use our own bike leasing. Living togetherness: With regular team events, you will also get to know your colleagues from their personal side. Food: Our well-equipped kitchen with drinks and fruits is available at any time. In addition, a fresh bread buffet awaits you for the change of the month in order to salvage your working day. .