Product Marketing Manager (m/f/d)

Responsibility for strategic and operational planning, implementation and management of marketing campaigns through all relevant touchpoints Development and implementation of product marketing strategies along the entire product life cycle Development of clear positioning, core messages and value propositions for products and solutions Close cooperation with sales, product management and other interfaces for optimal market processing Conception and implementation of Go-to-Market approaches for new products and product updates Creation and coordination of marketing and sales enablement content Management of external service providers and agencies and responsibility for budgets and timings Definition, analysis and monitoring of KPIs for success measurement and continuous optimization Observing market, competition and technology trends to derive relevant marketing impulses

Complete degree in marketing, communication, business or comparable qualifications Multiannual professional experience in marketing, ideally in the international B2B or industrial environment Deep understanding of product marketing, campaign logic and market processing Embossed analytical skills as well as safe handling of KPIs and performance analyses Experience in the use of digital marketing and communication tools Structured, independent and result-oriented mode of operation with high implementation strength Very good knowledge of German and English as well as strong communication skills

Personal development: Target group-specific and extensive training offerings and promotion of professional training with premiums Health & Fitness: Company-owned gym and free sports courses such as Functional Training as well as freshly prepared meals in the approved operating restaurant Remuneration: holiday and Christmas money, various allowances and a monthly grant for occupational pensions Mobility: bicycle leasing, charging stations for e-bike/car as well as app for easy organization of driving communities Family values: Open family business with Du culture, characterized by values such as helpfulness, pragmatism and trust Flexible & mobile work: Depending on the task and area, mobile work and possibly Desksharing possible Innovation & Technology: Joint development of innovative products with state-of-the-art manufacturing and business processes and sustainable management of resources Employee Benefits: Discounts & Benefits at Local Companies and in many Online Shops