Head of Digital Commerce (m/f/d)

Troubleshooters from Bielefeld that inspire worldwide! Our strong brands: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. Since 1905 we have grown as a family business in the cosmetics and pharmaceutical industry and are proud of our “Wolffsrudel” with more than 900 employees. We have 14 international offices and are active in over 60 markets. With our products we want to grow globally. In order to scale our growth in direct-to-consumer (D2C) and eCommerce (including marketplaces, online pharmacies, eRetail) significantly and internationally in the coming years, we are looking for a Head of Digital Commerce. Are you there? We are looking for you to the next possible appointment to strengthen our team as

Your mission: You are driving the digital distribution of the Dr.-Wolff Group. As a head over our D2C, eCommerce and CRM divisions, you develop a comprehensive digital commerce strategy together with these teams and make our brands even more successful internationally in digital channels.

General responsibility for the digital-commerce strategy of the Dr. Wolff Group (D2C-Shops, eCommerce, CRM) and its consistent international development Building a modern CRM strategy as well as derivation and testing of effective use cases Significant expansion of D2C and eCommerce revenues – from strategic planning to operational excellence in all channels Close cooperation and coordination with interdisciplinary teams (e.g. content, performance marketing) as well as with brand management, sales, IT, logistics, finance and international units to achieve the digital goals and to build profitable business models Control of key P&L figures (conversion, cover, ROAS / ROI, CAC, CLV, conversion rate) and responsible budget management Design and Optimization of D2C-Customer-Journey: Traffic Generation, Shop-UX, Pricing, CRM / Marketing Automation, Retention & Loyalty Further development of our marketplace strategy (1P/3P-set-up, portfolio and content strategy, retail media, reviews) Identification of new digital sales potentials, partnerships and business models including test & Learn approaches and piloted roll-outs in new markets What awaits you at Dr. Wolff The chance to decisively shape the digital growth path of a strong, internationally growing brand world High design freedom with short decision-making paths and direct visibility to management An ambitious, interdisciplinary team and the opportunity to actively shape structures, processes and tool landscape in digital commerce An environment that appreciates entrepreneurial thinking, ownership and clear results

Multiannual experience in a leading position in digital commerce, ideally in the brand, FMCG, consumer health or private equity environment Detectable successes in the expansion and expansion of D2C shops and marketplace shops (e.g. online apotheks, drugstore and food retailers) also at international level Very good understanding of performance and growth marketing (SEA / PLA, Social Ads, Retail Media, Affiliate, CRM / Email, SEO) and their impact on sales and profitability Embossed analytical strength and high number affinity: You consistently control your business via KPIs and know you with web/ecommerce analytics tools Entrepreneurial, smart and pragmatic personality with high implementation orientation: you combine strategy, ownership and hands-on mentality Experience in management and internationalisation of digital distribution models as well as in rollout in new countries / regions Convincing leadership skills: You build teams, develop talents and create a motivating, performance-oriented culture Very good knowledge of German and English in word and writing

Flexibility: confidence working time, mobile work (up to 25% per month) and over 30 days free Wolfferia: Daily fresh and balanced cuisine in our factory restaurant AI for all: own KI-Tool WolffGPT Studio, matching training in our AI Academy and collaboration in real applications from the company Sports & events: Cycling trips, cooking events, Christmas market & Co. Compatibility: Consulting offers & Co. from the Viva family service, chance to a place in the KiTa “Werksgarten” right around the corner Continuing and continuing education: e.g. language courses, seminars, e-learnings, knowledge sessions Mobility: JobRad, JobTicket, e-store columns and free parking Benefits: Discounts on our products and corporate benefits