hTRIUS GmbH | Germany | 7xxx Horb am Neckar | Permanent position | Full time | Published since: 08.05.2026 on stepstone.de
Marketing Manager für Exoskelette (m/f/d)
Focus: Brand Strategy, Campaign & Growth We at hTRIUS think work new. With the BionicBack we developed an exoskeleton that relieves the back exactly where people are required daily – immediately noticeable, easy to use and made for everyday work. Because we are convinced that those who work physically deserve solutions that support when it comes to it. Our mission: Improving quality of life – through relief for tightening. So that people work healthier, stay longer efficient and experience their everyday life with less burden. Now it is important to translate this innovation into a strong brand – visible, trustworthy and emotional. A brand that not only explains what our product can, but shows why it makes a real difference. And right here you come in. .
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Your tasks • Your profile • What we offer
Marketing Strategy & Brand Building: You develop our marketing and brand strategy in the team and ensure consistent positioning across all channels. Campaign Control & Growth: You design, control and optimise integrated marketing campaigns (digital & offline) along the entire funnel – data-based and performance-oriented. Channel Ownership: You are responsible for central marketing channels (e.g. social media, paid ads, website, e-mail) and develop them strategically. Brand Partnerships & Collaborations: You develop and control marketing and sponsoring partnerships with companies, organizations and relevant multipliers to increase our brand reach and strengthen brand value sustainably. Influencer & Creator Strategy: You develop scalable approaches in influencer marketing and build long-term collaborations with relevant creators. Content & Storytelling: You'll sharpen our brand messages and develop content strategies that emotionalize, create confidence and activate our target groups. Here you are not only the creative head, but also the converter. Analysis & Optimization: You define relevant KPIs, analyze campaign performance and take concrete measures to continuously optimize. Team & Interfaces: You work closely and at eye level with our team and sales team and actively engage in daily business. Together, their ideas quickly translate into implementation and tax external partners such as agencies and freelancers pragmatically, clear and hands-on, so that visible results can be obtained from concepts.
Multiannual experience in marketing (more than 2 years), ideally in a growth-oriented environment or start-up Detectable successes in building brands and/or scaling marketing activities Strong understanding of digital channels, performance marketing and content strategies Experience in managing campaigns and budgets Feeling for brands, target groups and effective storytelling Analytical thinking and data-driven operation Hands-on mentality and entrepreneurial thinking Very good German and good English skills
Sensual product with real added value for people High design space and real responsibility Direct influence on brand building and company growth Short decision paths and fast implementation Dynamic team with clear vision Team events, corporate fitness and other benefits Sustainable growing company with great potential
Location
![]() | hTRIUS GmbH | |
| 72160 Horb am Neckar | ||
| Germany |
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