Dual Study Programme Marketing (B.A.) - Auto Bader KG

You want to start marketing? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. The Auto Bader KG in Bad Aibling is a family-run Mercedes-Benz partner in the third generation. The company stands for many years of experience, high service quality and personal customer retention. The focus is on used cars, “Young stars” as well as in the comprehensive workshop and service offer. The modern, architecturally appealing building was awarded the Energy Award for its energy-efficient building technology.

Become part of our team and start with us on October 1, 2026.

At the practical partner - Auto Bader KG: You don't have to pay tuition fees – we take care of this from Auto Bader KG for you! You receive an attractive remuneration from us You work with motivated and competent colleagues: You have development and training opportunities You can participate in our team events At the IU - Campus Munich: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You support the development and implementation of regional marketing campaigns – both online and offline You're puggling our social media channels and creating awareness-intensive content You can participate in customer loyalty programs, for example in service-subject programs or events You’ll start marketing and sales documents – both for print and digital You work closely with the teams of sales, service and event management to plan and implement campaigns

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You can have an enthusiasm for the automotive industry and marketing communication You are creative, have analytical thinking and are a team player You are thrilled with social media, content creation and event organization You work independently and structured Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous development possibilities