0Area Sales Manager Off-Trade / Trade for the Munich and Berlin region (m/f/d)
Heineken Deutschland GmbH | Germany | 10xxx, 81xxx, 14xxx, 13xxx, 12xxx, 80xxx Berlin, München | Permanent position | Full time / Home office | Published since: 05.02.2026 on stepstone.de

Area Sales Manager Off-Trade / Trade for the Munich and Berlin region (m/f/d)

Branch: Gastronomy Branch: Gastronomy


HEINEKEN - this is more than just a drink, it is a global symbol of quality, passion and the taste of life. It is an experience, a piece of urban culture and a statement for quality and sustainability. We are a community of different characters. Our beers are as diverse as the people who work with us. We believe in the power of being together and that the best stories often begin with a cool heineh, desperados or idols. As part of the global HEINEKEN family, we stand for the highest quality, sustainable brewing and unforgettable moments. In order to continue our success story in the future of HEINEKEN Germany, we are looking for a person for the BERLIN and MÜNCHEN areas as soon as possible. Area Sales Manager (m/w/d)

Your tasks • Your profile • What we offer

You really want to move something in German food retail? In your role, you report to the Commercial Manager (m/w/d) and are part of the respective sales region with great colleagues. As an Area Sales Manager / Area Manager, you are driving the implementation of our off-trade sales strategy and ensuring that our brands are optimally placed, distributed and visible in the respective focus city of Berlin or Munich and the surrounding area in the LEH. As part of the off-trade team, you have the chance to significantly shape the success story of Heineken Deutschland.

Your job: Ensuring and expanding portfolio listings through unified customer consulting, strong execution at the POS and identifying new growth potentials in the region Customer Management & Business Development: You enter your customers: in the areas of food retail, beverage wholesale and beverage pick-up markets, you can independently and trust. In doing so, you analyze the regional market and growth potential to be prepared for the annual discussions with Gold customers, which you will lead. You are responsible for your area and your tour planning, identifying potentials, building sustainable customer relationships and optimierst listings. Excellence in Execution At the point-of-sale (POS), you will be joining your contacts in the sales talk: in the markets with passion for our brands, charm and convincing commercial arguments about our products. Your focus is on the optimization of our brand presence, distribution and visibility as well as the presentation of promotions/second placements at the POS, the implementation of global brand and activation campaigns as well as the control of external merchandisers including quality monitoring Collaboration & Strategy: You work closely with the MBU- & Key Account, Marketing and Category Management as well as Sales Support to jointly implement the regional growth plans. You participate in strategic off-trade projects and participate in regional insights to improve planning and forecasts. Within the team, you can contribute to the further development of our processes and advance your personal development with your own projects or special tasks.

You have experience in sales, ideally in consumer goods and at best know you in the beverage industry. The structures in the German LEH as well as the category management are known to you. You can complete your studies or your training and are motivated for a career in sales/outside services, ideally bringing you first professional experience in selling consumer goods with With passion for sales and our brands, negotiation skills and number affinity, you develop our customers in a sustainable manner. You are sure to work with KPI's, CRM data and digital tools and take clear action. Full responsibility for your area: Whether in the outlet, car or home office - you are an organizational institution, plans efficiently and loves your varied everyday life With your open and authentic way you win your counterpart and have a high sensitivity to the needs of our customers: to develop them and create added value for both sides IT/CRM systems are not strange to you and you have no problem in small talk to switch in English, if necessary You ideally live in the sales area or are ready to move, have a passenger car license and are happy to travel

Work & Play / Arbeitsfreude & Teampirit: Fun in the job and in your team are at the top of us, as well as mutual respect and a trusting coexistence. Shape the future / active design: We live bottom up! With us you can actively shape processes and introduce yourself Grow with us / Career Development & Learning: We want you to develop. We therefore regularly offer further training Health first / Health & well-being: Your health is our heart. We place a lot of emphasis on health, well-being and safety at work or in your car Time off / Holiday days: In addition to 30 days vacation, there are also various special holiday options Rewards / reasonable compensation & Extras: A performance-oriented remuneration, a company car (also for private use), a modern technical equipment (laptop, iPhone, etc.) as well as the flexible use of a monthly balance of 40€ in the form of a voucher card, are of course ours

Location

ava Heineken Deutschland GmbH
Berlin, München
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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