Dual study programme in Marketing (B.A.) - Kraft-Werke GmbH

Start your future in marketing together with Kraft-Werke GmbH and the IU International University (IU). In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

As an agency for personal marketing, job advertisements and multiposting, within our group we bring your job advertisements exactly where talents are looking for new opportunities – digital and classic. With clever media planning, creative design and legally secure implementation, our Jobbörse packages and boosters ensure that your message arrives. From job advertisements to resolution to reporting, we take over the entire process and make successes transparently measurable. Whether international campaigns including translation or print displays in a technical medium: We find the right channel for the target group of our customers: in order to achieve the right candidate.

Become part of our team and start with us on October 1, 2026.

At the practical partner - Kraft-Werke GmbH: You don't have to pay tuition fees – we take care of this from Kraft-Werke GmbH for you! You will receive an attractive additional fee from €400 to €600 from us You have flexible working hours You work with motivated and competent colleagues: You can participate in our team events At the IU - Campus Frankfurt: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You support the team in creating and optimizing job advertisements to achieve the right talents You analyze the performance of recruiting measures and give valuable impulses for their improvement Together with your colleague, you develop innovative concepts for Employer Branding campaigns to strengthen the employer brand You bring your creativity into the design of communication materials so that our company remains visible on the applicant market You work closely with various departments to give you a comprehensive understanding of the challenges in personal marketing

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You bring a high motivation to work into the world of marketing and discover new trends You are communicative and like to work in the team to develop creative solutions together You have a structured and independent way of working to keep track of multiple projects You are interested in digital media and want to introduce your knowledge into innovative HR solutions You are open to varied tasks and want to develop yourself personally and professionally Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous development possibilities.

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