1&1 | Germany | 63xxx, 56xxx, 76xxx, 40xxx Düsseldorf, Karlsruhe, Montabaur | Permanent position | Full time / Home office | Published since: 15.02.2026 on stepstone.de
Head of Value Management & Analytics B2B (m/f/d)
1&1 is one of the leading telecommunications providers in Germany with over 3,100 employees and nearly 16 million customer contracts. With pioneering spirit, unusual ideas and creative teams, we have won a leading market position in mobile and broadband connections. By combining the over 67,000 km long 1&1 fiber optic network and regional networks, we create Germany's most extensive fiber optic network. We also build the most modern 5G network in Europe, based on the new Open-RAN technology. With open interfaces and 5G functions in a powerful cloud infrastructure. Continue the 1&1 success story and design our future product range with innovation and power. Be part of 1&1. .
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Your tasks • Your profile • What we offer
As Head of Value Management & Analytics B2B at Düsseldorf, Karlsruhe or Montabaur, you act as a strategic hub at the interface of Customer Management (CRM), Product Management, Marketing and Customer Operations. You actively drive forward the expansion and expansion of the business unit and consistently translate data-based findings into measurable sales success. Conception, control and optimization of effective sales and marketing measures across digital channels and call center structures - from the strategic idea to operational performance further development of data-based inventory customer marketing and customer value management in the B2B environment with the aim of anchoring customer value as a central control variable Identification of distributive potentials based on sound analyses and their exhaustion through the targeted use of modern campaign management systems Regular reporting to the management for sales performance and strategic progress Creating reliable business cases based on product and tariff calculations as a basis for sound management decisions Leadership and further development of the team with clear target orientation, high result responsibility and pronounced performance minimum set
Complete university studies, e.g. business management, social sciences, psychology or a comparable degree course focusing on marketing, marketing management or adjacent discipline Multiannual relevant leadership experience in the B2B CRM or customer value environment as well as proven successes in building, scaling and sustainable management of complex cross- and upselling business models Found experience in data-based control of inventory customer marketing and the ability to translate analytical findings into effective sales measures Sovereign appearance, clear and convincing communication as well as secure action at all levels of the organization - from the operative team to the top management Very good German knowledge
- Attractive salary
- Strong community of team players
- Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
- Numerous training options on- and offline
- Discounts on 1&1 products and for various leisure activities
- In-house restaurant
- Free drinks and fresh fruit
- Jobrad grant
Location
 | 1&1 | |
| Düsseldorf, Karlsruhe, Montabaur | ||
| Germany |
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