HAPEKO Deutschland GmbH | Germany | 50xxx Bergheim | Permanent position | Full time | Published since: 09.06.2026 on stepstone.de
Social Media and Performance Marketing Manager (m/f/d)
Do you not only want to publish content, but actively develop a brand? Our client is a successful growing company of the beauty and cosmetics industry with its own brand, established in trade. Short decision-making, high self-responsibility and a lot of space for creative ideas enable you to make social media, content and performance marketing holistic and to contribute visibly to corporate success. In the course of further growth, we are looking for a social media & performance marketing manager (m/w/d). In this role, you are responsible for the social media presence on Instagram and TikTok - from content creation to community to paid performance campaigns. .
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Your tasks • Your profile • What we offer
Responsibility for social media presence on Instagram and TikTok Development, planning and implementation of target group-relevant content Creation of photo, video and story formats including video editing (including own camera presence) Creation of Creatives with Focus on Canva Building and developing a dedicated community Development of content strategies with focus on reach, engagement and conversion Creation of powerful captions, hooks and call-to-actions Planning, control and optimization of paid social campaigns via Meta Business Manager and TikTok Ads Manager Analysis of relevant KPIs (including Meta Business Suite, GA4, etc.) and derivation of specific optimization measures Observing current trends and transfer to own brand communication Cooperation with content creators, influencers and UGC partners Support for product matches, campaigns and other marketing activities
Successfully completed studies or comparable training in marketing, media, communication or e-commerce Multiannual professional experience in social media marketing, content marketing or performance marketing Knowledge of the platforms Instagram and TikTok Experience in creating video and social media content First or deepened experience in dealing with Meta Ads Manager and/or TikTok Ads Manager Safe handling of Canva, ideally complemented by knowledge in Adobe Creative Cloud or CapCut Analytical understanding of range, engagement and performance key figures Creativity, Trendy Feeling and Feeling for Modern Brand Communication Self-employed, structured and entrepreneurial work Good knowledge of German and English
An exciting role at the interface of brand building, content and performance marketing High visibility of your work and direct influence on brand success Great freedom of design and short decision-making A motivated team with flat hierarchies and open corporate culture Modern office locations in Bergheim and Monheim am Rhein Free beauty products for your own needs
Location
 | HAPEKO Deutschland GmbH | |
| Bergheim | ||
| Germany |
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